Intercultural
Communication
Chapter 11
Episodes, Contexts, and
Intercultural Interactions
Social Episodes in Intercultural
Relationships
• Social Episodes are re-occuring features of common, everyday communication events. • The nature of social episodes
• There are 5 components of social episodes: Cultural Patterns, Social Roles,
Rules of Interaction, Interaction Scenes, and Interaction Contexts
Social Episodes in Intercultural
Relationships
• Cultural patterns are the shared judgments about what the world is, what it should be, and the widely held expectations about how people should behave.
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Social Episodes in Intercultural
Relationships
• Social roles are sets of expected behaviors that are associated with people in a particular position.
Social Episodes in Intercultural
Relationships
• Rules of interaction are not written down, nor are they typically shared verbally; instead, they operate at the level of unwritten, unspoken expectations
Social Episodes in Intercultural
Relationships
• Interaction scenes are made up of the recurring, repetitive topics that people talk about in social conversations.
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Social Episodes in Intercultural
Relationships
• Interaction contexts are the settings or situations within which social episodes occur. Contexts for Intercultural
Communication
• The health care context
• The educational context
• The business context
The Health Care Context
• The health care context affects doctors, nurses, counselors, and health care workers, as well as patients, families, communities, and cultural groups.
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The Health Care Context
• The magico-religious or personalistic approach refers to a belief that health and illness are closely linked to uncontrollable supernatural forces.
The Health Care Context
• The holistic approach refers to a belief in an essential harmonious balance between
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