Memorandum to Ford Ceo
Memorandum
To: Alan Mulally, President & CEO
Date: 07/04/2013
Subject: Internal Communications Platform When searching for a social networking platform to use for Ford Motor Company’s internal communications, our team has gone through several analyses of each potential platform. The top five choices were Facebook, Linkedin, Gotomeeting, Google+, and Skype. All of these programs were rated on the scale of 1 to 4 in six categories: compatibility and speed, accuracy of content, cost, design, navigation, security, and usability. Upon finishing the assessment, Skype, Facebook, and GoToMeeting were tied at the score of 25. Each of them offers unique strengths. Nonetheless, after much study, the one program that should work best with Ford Motor Company is Facebook. Although many people have a concern that one should not mix business with pleasure, the mixing in this case is actually a good thing. First of all, the majority of our employees already has a Facebook account and uses it persistently. This simply means accessibility is not an issue. The employees do not have to go through all the hassles of installing a new program on to their PCs or mobile devices. They would also do not have to learn how to use the new program from scratch, as they probably are already familiar with its functions. Some of the employees may even have the program on the go, such as on their cell phone or tablet. Hence, it would be more likely that the employees will also check work-related updates when they connect to the program for personal uses. Secondly, using Facebook is free of charge. Ford does not have to pay for subscription, which could add up easily. Many other platforms charge fees for using some or all their services. For example, Google+ business apps users have to pay a base fee of $50 annually and additional fees for additional account license. The third benefit, probably the most useful advantage of using Facebook, is the ease of connecting the employees to the
To: Alan Mulally, President & CEO
Date: 07/04/2013
Subject: Internal Communications Platform When searching for a social networking platform to use for Ford Motor Company’s internal communications, our team has gone through several analyses of each potential platform. The top five choices were Facebook, Linkedin, Gotomeeting, Google+, and Skype. All of these programs were rated on the scale of 1 to 4 in six categories: compatibility and speed, accuracy of content, cost, design, navigation, security, and usability. Upon finishing the assessment, Skype, Facebook, and GoToMeeting were tied at the score of 25. Each of them offers unique strengths. Nonetheless, after much study, the one program that should work best with Ford Motor Company is Facebook. Although many people have a concern that one should not mix business with pleasure, the mixing in this case is actually a good thing. First of all, the majority of our employees already has a Facebook account and uses it persistently. This simply means accessibility is not an issue. The employees do not have to go through all the hassles of installing a new program on to their PCs or mobile devices. They would also do not have to learn how to use the new program from scratch, as they probably are already familiar with its functions. Some of the employees may even have the program on the go, such as on their cell phone or tablet. Hence, it would be more likely that the employees will also check work-related updates when they connect to the program for personal uses. Secondly, using Facebook is free of charge. Ford does not have to pay for subscription, which could add up easily. Many other platforms charge fees for using some or all their services. For example, Google+ business apps users have to pay a base fee of $50 annually and additional fees for additional account license. The third benefit, probably the most useful advantage of using Facebook, is the ease of connecting the employees to the