Memory Processes

General Psychology: Chapter 7

1.
2. The study of memory primarily involves examining the processes of
3. A)
4. extinction, generalization, and discrimination.
B)
reinforcement, primacy, and recency.
C)
classical conditioning and operant conditioning.
D)
encoding, storage, and retrieval.

5.
6. Encoding is the memory process primarily concerned with
7. A)
8. getting information into memory.
B)
retaining information over time.
C)
taking information out of storage.
D)
registering information with our senses.

9.
10. Storage is the memory process primarily concerned with
11. A)
12. getting information into memory.
B)
retaining information over time.
C)
taking information out of storage.
D)
registering information with our senses.

13.
14. Retrieval is the memory process primarily concerned with
15. A)
16. getting information into memory.
B)
retaining information over time.
C)
taking information out of storage.
D)
registering information with our senses.

17.
18. You and your friend are at a party. In order to introduce your friend to a person you have met recently, you must
19. A)
20. encode that person's name.
B)
retrieve that person's name.
C)
store that person's name.
D)
recode that person's name.

21.
22. Divided attention occurs when
23. A)
24. one is engaging in selective attention.
B)
when one is focusing on a stimulus.
C)
when one is focusing on several stimuli.
D)
when one is processing information.

25.
26. Which of the following is not associated with the level of processing theory?
27. A)
28. shallow level
B)
intermediate level
C)
middle level
D)
deeper level

29.
30. Information processed at an intermediate level
31. A)
32. is analyzed in terms of its physical features
B)
is recognized and given a label
C)
is processed in terms of its meaning
D)
is processed in terms of its associations

33.
34. You are reading a book, and your friend Rachel asks you a