Men's Warehouse Marketing Strategy

Men’s Warehouse

George Zimmer founded Men’s Warehouse in 1971, by opening a brick and motor store in Houston Texas. In the 1970’s, he began advertising his retail clothing in TV Commercials. The commercials sounded like a car commercial with tag lines such as “Considerably more for considerably less,” “The only thing better than a friend in the business is a father in the business,” and “I guarantee it.” Men’s Warehouse expanded their business throughout the West coast to the east coast. By the year 2000, Men’s Warehouse enters into the Internet. This essay will introduce the reader to Men’s Warehouse’s main product, target marketing, global Marketing, web site and our opinions concerning the progress this company has or has not made and a
For the active man, Men’s Warehouse also has a slim fit, modern fit, and classic fit, and pre-styled looks for the man who needs help matching an outfit together. They also offer free alterations such as pant hems, jacket sleeve hems, and free pressing. They also offer free expert style consultants by phone chat or in-store to promote their product. If the customer is not satisfied with the fit or quality, Men’s Warehouse will send a free replacement to the customer’s home or to the nearest store.

3. What is the target market that this site is trying to reach? What supports your answer?

The target market for Men’s Warehouse is for men, seventeen and up. The company millennial customer has much more choice for everyday clothing rather than just for prom and graduation ceremonies. The younger men can expand their wardrobe from formal wear to workforce wear. The website presents photos of young men dressed in the most current up to date styles of “slim fit” or “extreme slim fit,” popular with millennial. This company has also expanded their product line by offering high-end designer choices such as Calvin Kline, Vera Wang, and Joseph Abboud; to satisfy the
Their color palette is mostly white space, black and gray. Men’s Warehouse is committed to attracting Millennial to buy their product. Their color palette should communicate to their potential customers a new and fresh look rather than an old, outdated look that is not attractive to the Millennial. Their website should have a well-defined purpose that is committed to their visitors. They also need a clear mission statement about their commitment to promote their product to Millennial. The one size fits all approach to websites does not work in today’s media outlets. Implementing a website that gives clarity and purpose to attract the younger generation will show visitors the diversity of their product and inform the customer that they should care. While I was visiting their website, the search function did not work. Most Internet users are impatient, a non-functioning search engine will cause the user to leave the website. The navigation of Men’s Warehouse website is hard to read because the color pallet is defused black on gray. Another improvement that would attract Millennial to Men’s Warehouse products would be to appeal to this specific customer with real-life style images, rather than the classic style that attracts the older customer. Their message should match their purpose, which is to attract the younger generation. By changing their color, images, fonts, layout,