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Mercedes-Benz Case Study

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Mercedes-Benz Case Study
Diploma in Accounting (DACCF) – Full Time | Operations Management & Value Chain (OMVC) – Jan 2013 | Mercedes-Benz |

Contents:

* Introduction – page 2 * Product Design and Development Process – page 2 * Manufacturing Process and Process Strategy – page 4 * Five Critical Dimensions of Product Quality – page 6 * References – page 9

Introduction

Mercedes-Benz is a multinational division of the manufacturer Daimler AG from German and the brand is used for luxury automobiles, buses, coaches, and trucks. Mercedes-Benz’s headquarter is in Stuttgart, Baden-Württemberg, Germany. The brand first appeared in 1926 under Daimler-Benz which originally from Daimler 's 1901 Mercedes and from Karl Benz 's 1886 Benz Patent Motorwagen, widely remarked as the first automobile.

The following report is to engage the readers how a Mercedes-Benz automobile is being produced and the process strategy that the company had developed in order to become top selling car in the world. It also reveals the critical dimensions of the product quality for the Mercedes-Benz automobile products.

Product Design and Development Process

The process of making a Mercedes-Benz vehicle usually takes around three years from the initial drawing to final approval of the model. During these three years, the new Mercedes-Benz passes through development stages in which the designer team works together to produce the final vehicle. The team converts the initial drawings (modular design) into the next generation of Mercedes-Benz vehicle. The following process is the steps to produce a finished automobile:

1. Drawing/Rendering: the designer team initially draws a hand-sketched on a piece of paper, or on a screen.
2. Digital/Package: a virtual image of the automobile is created on a computer (CAD system).
Source: www.carbodydesign.com
Source: www.carbodydesign.com
3. 1:4 clay models: the next step is to create a clay model of every variant of a new automobile. The


References: Mercedes-Benz: design philosophy. (2012). Retrieved January 14, 2013 from http://www.carbodydesign.com/2012/05/mercedes-benz-design-philosophy/ 125 years of visionary design: Automobile Design – Made by Mercedes-Benz. (2010). Retrieved January 14, 2013 from http://media.daimler.com/dcmedia/0-921-1262677-1-1347994-1-0-0-0-0-0-11701-854934-0-1-0-0-0-0-0.html Dorofte, A. L. (2012). The new Mercedes-Benz GL-Class: Development and production - Digital worlds in real vehicles. Retrieved January 14, 2013 from http://mercedes-benz-blog.blogspot.sg/2012/08/the-new-mercedes-benz-gl-class_28.html Lander, B. (2010). Touring the Mercedes-Benz Factory in Tuscaloosa, Alabama. Retrieved January 15, 2013 from http://www.automotivetraveler.com/index.php?option=com_content&view=article&id=994:touring-the-mercedes-benz-factory-in-tuscaloosa-alabama&catid=122:bimmer-dreamer&Itemid=315 Mercedes-Benz & The Environment. (n.d.). Retrieved January 15, 2013 from http://www.mbusa.com/mercedes/benz/green GL63 AMG SUV features. (n.d.). Retrieved January 15, 2013 from http://www.mbusa.com/mercedes/vehicles/model/class-GL/model-GL63#design Mercedes-Benz Centre – Level 1, Service Center & Vehicle Delivery. (n.d.). Retrieved January 15, 2013 from http://www.mercedes-benz.com.sg/content/singapore/mpc/mpc_singapore_website/enng/home_mpc/passengercars/home/world/mercedes-benz_center/level_1.0002.html
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