Mercedes Benz Swot, Segmentation, 4p's
SWOT Analysis
Strength
As for sure, Mercedes-Benz is a well-known vehicle business throughout the world. It is a global leader in premium cars and has a strong brand value. Hence, the strengths would be a lot than I expected. The brand reputation is the obvious strength for this company. Mercedes Benz is a famous German brand of premier automobile manufacturers in the world which is good in producing automobiles, buses, coaches and truck. It is also the world’s oldest company, which offers these type of vehicles and they are comfortable and safety. On the other hand, Mercedes Car Group has increased 2006 sales to record 1,260,600 passengers vehicle all around the world, hence the market knowledge and market share are also one of the strength of the company. Furthermore, the financial muscle of Mercedes is strong it is because the sales have increased in 2006 by 8 percent compare to the same period of the past year. (January-November 2005:961,600). As Mercedes Benz having impressive history with production over 37 countries is being financially strong company. Moreover, the distribution channels are also as tough compare to its direct competitors, BMW. Mercedes Benz has factory in 37 countries. Therefore, ease to reach of customers is beneficial to the company. In addition, Mercedes Benz has built a fine position in customers’ mind. The company has cautiously shown an image of advanced engineering, quality, product and service. The rich and famous are often choose Mercedes Benz as their choice of vehicle. Lastly, it is the significant investments in marketing. They do quite a big amount of investment on marketing and sales so as to compete and maximize profits and sales.
Weakness
It is very common that every company has its own weaknesses. As Mercedes Benz is a big company, therefore it's quite obvious the business has barrier in communication within the organizations. Although the costs of Mercedes Benz vehicles are quite expensive but the advantages have
Strength
As for sure, Mercedes-Benz is a well-known vehicle business throughout the world. It is a global leader in premium cars and has a strong brand value. Hence, the strengths would be a lot than I expected. The brand reputation is the obvious strength for this company. Mercedes Benz is a famous German brand of premier automobile manufacturers in the world which is good in producing automobiles, buses, coaches and truck. It is also the world’s oldest company, which offers these type of vehicles and they are comfortable and safety. On the other hand, Mercedes Car Group has increased 2006 sales to record 1,260,600 passengers vehicle all around the world, hence the market knowledge and market share are also one of the strength of the company. Furthermore, the financial muscle of Mercedes is strong it is because the sales have increased in 2006 by 8 percent compare to the same period of the past year. (January-November 2005:961,600). As Mercedes Benz having impressive history with production over 37 countries is being financially strong company. Moreover, the distribution channels are also as tough compare to its direct competitors, BMW. Mercedes Benz has factory in 37 countries. Therefore, ease to reach of customers is beneficial to the company. In addition, Mercedes Benz has built a fine position in customers’ mind. The company has cautiously shown an image of advanced engineering, quality, product and service. The rich and famous are often choose Mercedes Benz as their choice of vehicle. Lastly, it is the significant investments in marketing. They do quite a big amount of investment on marketing and sales so as to compete and maximize profits and sales.
Weakness
It is very common that every company has its own weaknesses. As Mercedes Benz is a big company, therefore it's quite obvious the business has barrier in communication within the organizations. Although the costs of Mercedes Benz vehicles are quite expensive but the advantages have