Merchants Of Doubt Analysis

Critical Evaluation of Merchants of Doubt Merchants of Doubt, is a documentary directed by Robert Kenner, that is inspired by the book of the same name by Naomi Oreskes and Erik M. Conway . It The documentary uses a professional magician comparing the illusions done by the magicians to the public relations tactics used by industries. The documentary discusses about how industries have been using a myriad of public relations tactics to protect from government regulations in order to ensure their bottom line. The examples used were from the tobacco industry as well as the manufacturer of flame retardant. It shows how these public relations tactics were developed and are in fact still in use today in such contemporary issues like global climate change. I believe the documentary is a welcome wakeup call in this time of confusion. The central theme of the documentary is to demonstrate how government and society can be manipulated to refute scientific evidences, by businesses and industries in order to protect their profits. Kenner, the director of the film, uses researches done by Oreskes and Conway to illustrate how PR tactic such as cultivating scientists and prominent officials to cast doubt on scientific consensus, successfully delay the formulation
And in times like this, it is important for us to do so. As Clay Farris Naff eloquently says in his April 2015 review "Merchants of Doubt performs a superb service in exposing the machinery that manipulates the emotions of the public."
As such I highly recommend this film as it provides an eye-opening take of how the misdirection practiced by tobacco lobbyists and climate-change deniers has been successful in clouding our judgments. And it is time to stand up to take action. As they say fool me once shame on you, fool me twice shame on