MERCOSUR :How would a Mexicann company trying to enterthe Argentine market proceed and what difficulties would it have to face
MERCOSUR
How would a Mexican company trying to enter the Argentine market proceed and what difficulties would it have to face?
Mexico
MERCOSUR
Source: Based on http://www.mapaamericalatina.com, 13 February 2013
INTERNATIONAL BUSINESS
Professor: Paul Meyer
Written by: Alison del Olmo & Alejandra Barrera Cárdenas
Deadline: 1st March 2013
TABLE OF CONTENTS
EXECUTIVE SUMMARY..................................................................................................3
ABBREVIATIONS ...........................................................................................................4
OBJECTIVE ....................................................................................................................4
METHODOLOGY AND SOURCES ....................................................................................4
RESULTS AND CORRESPONDING PRESENTATION & DISCUSSION ..................................5
1.
THE COMPANY ......................................................................................................5
2.
COUNTRY OVERVIEW.............................................................................................5
3.
PESTEL ...................................................................................................................6
3.1
3.2
3.3
3.4
3.5
3.6
POLITICAL ............................................................................................................................ 6
ECONOMIC .......................................................................................................................... 6
SOCIAL ................................................................................................................................ 6
TECHNOLOGICAL ................................................................................................................... 7
ENVIRONMENTAL
How would a Mexican company trying to enter the Argentine market proceed and what difficulties would it have to face?
Mexico
MERCOSUR
Source: Based on http://www.mapaamericalatina.com, 13 February 2013
INTERNATIONAL BUSINESS
Professor: Paul Meyer
Written by: Alison del Olmo & Alejandra Barrera Cárdenas
Deadline: 1st March 2013
TABLE OF CONTENTS
EXECUTIVE SUMMARY..................................................................................................3
ABBREVIATIONS ...........................................................................................................4
OBJECTIVE ....................................................................................................................4
METHODOLOGY AND SOURCES ....................................................................................4
RESULTS AND CORRESPONDING PRESENTATION & DISCUSSION ..................................5
1.
THE COMPANY ......................................................................................................5
2.
COUNTRY OVERVIEW.............................................................................................5
3.
PESTEL ...................................................................................................................6
3.1
3.2
3.3
3.4
3.5
3.6
POLITICAL ............................................................................................................................ 6
ECONOMIC .......................................................................................................................... 6
SOCIAL ................................................................................................................................ 6
TECHNOLOGICAL ................................................................................................................... 7
ENVIRONMENTAL