Methods Adapted to Increase Trp Rates
ANALYSIS
TOPIC: METHODS ADAPTED TO INCREASE TRP RATES IN INDIA.
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Publicity stunt
A publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized or set up by amateurs.] Such events are frequently utilized by advertisers, celebrities, athletes, and politicians.
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Overview
Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. They can be in the form of groundbreakings, world record attempts, dedications, press conferences or organized protests. By staging and managing the event, the organization attempts to gain some control over what is reported in the media. Successful publicity stunts have news value, offer photo, video and sound bite opportunities, and are arranged primarily for media coverage.
It is sometimes hard for organizations to design successful publicity stunts that highlight the message instead of burying it. For example, it makes sense for a pizza company to bake the world's largest pizza but it would not make sense for the YMCA to sponsor that same event. The importance of publicity stunts is generating news interest and awareness for the concept, product or service being marketed. Stunts are effective communication tools when used well and useless time wasters when they are not.
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Media circus
circus is a colloquial metaphor, or idiom, describing a news event where the media coverage is perceived to be out of proportion to the event being covered, such as the number of reporters at the scene, the amount of news media published or broadcast, and the level of media hype. The term is meant to critique the media, usually negatively, by comparing it to a circus, and is considered an idiom as opposed to a literal observation. Usage of the term in
TOPIC: METHODS ADAPTED TO INCREASE TRP RATES IN INDIA.
-------------------------------------------------
Publicity stunt
A publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized or set up by amateurs.] Such events are frequently utilized by advertisers, celebrities, athletes, and politicians.
-------------------------------------------------
Overview
Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. They can be in the form of groundbreakings, world record attempts, dedications, press conferences or organized protests. By staging and managing the event, the organization attempts to gain some control over what is reported in the media. Successful publicity stunts have news value, offer photo, video and sound bite opportunities, and are arranged primarily for media coverage.
It is sometimes hard for organizations to design successful publicity stunts that highlight the message instead of burying it. For example, it makes sense for a pizza company to bake the world's largest pizza but it would not make sense for the YMCA to sponsor that same event. The importance of publicity stunts is generating news interest and awareness for the concept, product or service being marketed. Stunts are effective communication tools when used well and useless time wasters when they are not.
-------------------------------------------------
Media circus
circus is a colloquial metaphor, or idiom, describing a news event where the media coverage is perceived to be out of proportion to the event being covered, such as the number of reporters at the scene, the amount of news media published or broadcast, and the level of media hype. The term is meant to critique the media, usually negatively, by comparing it to a circus, and is considered an idiom as opposed to a literal observation. Usage of the term in