BASED ON THE CUSTOMER DRIVEN MARKETING STRATEGIES
METRO SHOES
MARKETING PLAN OF METRO SHOES
BASED ON MARKETING ANALYSIS
SUBMMITED TO: PROF.IMRAN SADIQ
SUBMMITED BY: 1047320-49 094532-110 1047320-12 1047320- 14
DATE: 24thMAY 2011.
UNIVERSITY OF MANAGEMENT &TECHNOLOGY ACKNOWLEDGEMENT :
First of all we are thankful to the ALMIGHTY ALLAH for guiding us in the thick & thin and gave us strengths to complete this project. We also like to thank our PARENTS who have shown their trust and always encouraged us to move ahead.
No one can work alone and without the guidance and help of others. But we are fortunate enough that we got assistance from our most respected teacher PROF. IMRAN SADIQ. We acknowledged that we could never complete this Major Project without his guidance in a most effective and efficient manner. He always offered helpful suggestions in improving the technical areas involved in the preparation of this report. So we are obliged to our Sir who has made an opportunity for us to experience practical implementation of our knowledge. God Bless us all.
Thank you
TRANSMITTAL
24TH MAY 2011
Prof. IMRAN SADIQ
Director of School of Business Administration.
UMT, Lahore.
Dear Sir IMRAN Sadiq,
We presented our final project in which we explained our marketing plan for business class shoe for men and explain in detail about the customer driven marketing strategies.
We provided the basic information but we know despite of our best effort mistakes will occasionally happen and we are confident that you will not consider them for granted.
We feel proud presenting this project at UMT.
Sincerely,
RABIA Khan
LUBNA Rashid
ABDUL Wahid bhutta
UMER bin abbas
MAP OF MARKETING PLAN & STRATEGY:
MARKETING MARKETING