Meubles Canadal: Looking Towards the Future
Strategic Management in Organisation
Individual Case Analysis Meubles Canadel: Looking towards the future
Table of Content
Introduction .................................................................................................................... 2 External environmental analysis....................................................................................2 Internal environmental analysis .....................................................................................5 Conclusion .....................................................................................................................6 References ...................................................................................................................... 7 1 Introduction
Meubles Canadel is Canada’s leading manufacturing firm in producing high quality furniture for dining purposes and was established in 1982 by three brothers in Louisville, a small town in the province of Quebec in Canada. It is a privately own company and established itself from a small to a large international operating company with still increasing sales around $125 million in 2000. Between 1987 and 1991 Canadel grew rapidly. This was due to the fact that the firm focused on demographic changes. The families’ size decreased in this time and shifted the demand from the “lunch-corner” and formal dining room segment to dining room furniture to everyday use. Canadel took advantage of this change and started to produce high quality dining furniture. With continued increasing sales, the firm expanded to the U.S market and additionally serves now the eastern part of the U.S with its products. Looking at Canadel in 2000, the firm owns 50% of the dining room market although prices are generally higher than competitor’s prices. At this point in time, the company’s sales were mostly coming from the U.S (75%), 20% from the Canadian market and five percent from Europe and Japan. Further, Canadel’s staff
Individual Case Analysis Meubles Canadel: Looking towards the future
Table of Content
Introduction .................................................................................................................... 2 External environmental analysis....................................................................................2 Internal environmental analysis .....................................................................................5 Conclusion .....................................................................................................................6 References ...................................................................................................................... 7 1 Introduction
Meubles Canadel is Canada’s leading manufacturing firm in producing high quality furniture for dining purposes and was established in 1982 by three brothers in Louisville, a small town in the province of Quebec in Canada. It is a privately own company and established itself from a small to a large international operating company with still increasing sales around $125 million in 2000. Between 1987 and 1991 Canadel grew rapidly. This was due to the fact that the firm focused on demographic changes. The families’ size decreased in this time and shifted the demand from the “lunch-corner” and formal dining room segment to dining room furniture to everyday use. Canadel took advantage of this change and started to produce high quality dining furniture. With continued increasing sales, the firm expanded to the U.S market and additionally serves now the eastern part of the U.S with its products. Looking at Canadel in 2000, the firm owns 50% of the dining room market although prices are generally higher than competitor’s prices. At this point in time, the company’s sales were mostly coming from the U.S (75%), 20% from the Canadian market and five percent from Europe and Japan. Further, Canadel’s staff