Meubles Canadel: Looking Towards the Future
Table of Contents
HISTORY AND DEVELOPMENT 1
INTERNAL ANALYSIS 1
EXTERNAL ANALYSIS 3
EVALUATION OF SWOT ANALYSIS 3
STRENGTHS 3
WEAKNESSES 4
OPPORTUNITIES 5
THREATS 5
PROBLEM STATEMENT 6
MISSION 6
CURRENT MISSION 6
FUTURE MISSION 6
RENEWED POSITION 7
APPENDICES 8
HISTORY 8
INTERNAL ANALYSIS 9
FIGURE 1: CANADEL'S ORGANIZATIONAL STRUCTURE 13
EXTERNAL ANALYSIS 14
FIGURE 2: PORTER'S FIVE FORCES MODEL (PRESENT SITUATION) 16
FIGURE 3: PORTER'S FIVE FORCES MODEL (FUTURE SITUATION) 17
WORKS CITED 18
History and Development
Canadel is a privately owned, quickly growing, customized furniture manufacturer that specialized in designing, assembling, finishing, and marketing casual dining furniture. With a University background in Accounting, Guy Deveault founded the company in 1982 by using his father's previous furniture company's contacts. He funded the money from friends and family with promises of repayment upon success of the company. By 1985, both of Guy's brothers, Michel and Jean, had joined the company as Operations Manager and Sales and Marketing Manager respectively.
By 1991, Canadel established the image of being a supplier of high-quality furniture. They differentiated themselves by focusing on the casual-dining market which became the number one contributing factor to their rapid success. With this success, Canadel decided to enter the U.S. market in 1992, securing a few large U.S. retailers almost immediately. The same year, Canadel introduced the "workshop" concept which allowed customers to visualize and order the customized furniture they desired. This concept put them technically ahead of their competitors and allowed them to attract more valuable, high volume retailers. The company currently holds a strong position in the market, with over 50 per cent of the entire dining room market.
Internal Analysis
Canadel is a privately owned, consumer focused, customized furniture assembler. Its financial position is currently
HISTORY AND DEVELOPMENT 1
INTERNAL ANALYSIS 1
EXTERNAL ANALYSIS 3
EVALUATION OF SWOT ANALYSIS 3
STRENGTHS 3
WEAKNESSES 4
OPPORTUNITIES 5
THREATS 5
PROBLEM STATEMENT 6
MISSION 6
CURRENT MISSION 6
FUTURE MISSION 6
RENEWED POSITION 7
APPENDICES 8
HISTORY 8
INTERNAL ANALYSIS 9
FIGURE 1: CANADEL'S ORGANIZATIONAL STRUCTURE 13
EXTERNAL ANALYSIS 14
FIGURE 2: PORTER'S FIVE FORCES MODEL (PRESENT SITUATION) 16
FIGURE 3: PORTER'S FIVE FORCES MODEL (FUTURE SITUATION) 17
WORKS CITED 18
History and Development
Canadel is a privately owned, quickly growing, customized furniture manufacturer that specialized in designing, assembling, finishing, and marketing casual dining furniture. With a University background in Accounting, Guy Deveault founded the company in 1982 by using his father's previous furniture company's contacts. He funded the money from friends and family with promises of repayment upon success of the company. By 1985, both of Guy's brothers, Michel and Jean, had joined the company as Operations Manager and Sales and Marketing Manager respectively.
By 1991, Canadel established the image of being a supplier of high-quality furniture. They differentiated themselves by focusing on the casual-dining market which became the number one contributing factor to their rapid success. With this success, Canadel decided to enter the U.S. market in 1992, securing a few large U.S. retailers almost immediately. The same year, Canadel introduced the "workshop" concept which allowed customers to visualize and order the customized furniture they desired. This concept put them technically ahead of their competitors and allowed them to attract more valuable, high volume retailers. The company currently holds a strong position in the market, with over 50 per cent of the entire dining room market.
Internal Analysis
Canadel is a privately owned, consumer focused, customized furniture assembler. Its financial position is currently
Cited: Bansal, P., Crossan, M.M., Fry, J.N., Killing, J.P., Nicholls-Nixon, C.L., & White, R.E. (2005) Strategic Management A Casebook (7th ed.). Toronto: Prentice Hall. Hill, C.W.L., & Jones, G.R. (2004) Strategic Management Theory An Integrated Approach (6th ed.). Boston: Houghton Mifflin Company.