Mgt 301 Module 1- Case Study
Module 1- Case Study
Principles of Management
Summer-2012 July
Luis H. Rodriguezgonzalez
Trident University International
Module 1- Case Study Principles of Management Summer-2012 July
What functions of management has McDonald 's leadership used in order to turn around the company and make it profitable?
Introduction:
When businesses find they are not turning a profit they have to make some adjustments. Managers of these businesses need to apply the core management concepts to successfully envision and apply McDonald’s new marketing strategies. In the last few years McDonald’s has applied incredible management skills to turn the company around and turn a great profit. Here we will show the functions of management they used, the goals they set, and the strategies they used to accomplish those goals.
Planning:
Planning is the first of the four core functions of management. In planning, a company makes an assessment of the state of the company at that time and envisions where they want the company to be in the future. Once an assessment has been completed, the company will determine the course of action necessary to achieve those goals.
McDonald’s analyzed current trends and examined the results of its current strategies. McDonald’s made the determination that rather than focusing on building more restaurants in the U.S. they needed to focus on making those established restaurants more appealing and modern. They also determined that they needed to grow outside of the US. The Menu and décor needed to be evaluated and adjusted to compete with other fast food establishments. Employees also needed to be more knowledgeable and trained better as managers. Organizing:
The second of the core functions of management is organizing. In planning, a company determines what they must do to improve. In organizing, management figures out how they will implement those improvement plans. They rally the troops and figure out who is going to focus on what
Principles of Management
Summer-2012 July
Luis H. Rodriguezgonzalez
Trident University International
Module 1- Case Study Principles of Management Summer-2012 July
What functions of management has McDonald 's leadership used in order to turn around the company and make it profitable?
Introduction:
When businesses find they are not turning a profit they have to make some adjustments. Managers of these businesses need to apply the core management concepts to successfully envision and apply McDonald’s new marketing strategies. In the last few years McDonald’s has applied incredible management skills to turn the company around and turn a great profit. Here we will show the functions of management they used, the goals they set, and the strategies they used to accomplish those goals.
Planning:
Planning is the first of the four core functions of management. In planning, a company makes an assessment of the state of the company at that time and envisions where they want the company to be in the future. Once an assessment has been completed, the company will determine the course of action necessary to achieve those goals.
McDonald’s analyzed current trends and examined the results of its current strategies. McDonald’s made the determination that rather than focusing on building more restaurants in the U.S. they needed to focus on making those established restaurants more appealing and modern. They also determined that they needed to grow outside of the US. The Menu and décor needed to be evaluated and adjusted to compete with other fast food establishments. Employees also needed to be more knowledgeable and trained better as managers. Organizing:
The second of the core functions of management is organizing. In planning, a company determines what they must do to improve. In organizing, management figures out how they will implement those improvement plans. They rally the troops and figure out who is going to focus on what
References: Capell, K. (2008, July 17). A Golden Recipe for McDonald 's Europe. Business Week, Wei, M. (2011, January 27). Hamburger University Shanghai is Sizzling. Business Week,