Mgt/320 Global Business Strategy
Dr Qiuping Li MGT 3201 Global Business Strategy
1
• Define generic strategies of differenAaAon and low cost • Understand how low-‐cost and differenAaAon strategists make money • Recall mulAnaAonal examples of use of generic strategies • Understand compeAAve advantage and value chain • Understand offensive and defensive strategies • Understand basics of mulAnaAonal diversificaAon • Understand how tradiAonal strategy formulaAon techniques apply to the mulAnaAonal company • Realise that the naAonal context affects both the convergence …show more content…
– if an outsider can perform a value-‐chain task beOer or more cheaply, and – not crucial to the MNC’s ability to achieve compeAAve advantage
10
• Dis2nc2ve competencies: Strengths that allow companies to outperform rivals.
• Companies must take advantage of disAncAve competencies in its value chain • DisAncAve competencies come from two related sources:
– Resources (tangible and intangible assets) – CapabiliAes 11
• Sustainable: strategies not easily defeated
1
• Define generic strategies of differenAaAon and low cost • Understand how low-‐cost and differenAaAon strategists make money • Recall mulAnaAonal examples of use of generic strategies • Understand compeAAve advantage and value chain • Understand offensive and defensive strategies • Understand basics of mulAnaAonal diversificaAon • Understand how tradiAonal strategy formulaAon techniques apply to the mulAnaAonal company • Realise that the naAonal context affects both the convergence …show more content…
– if an outsider can perform a value-‐chain task beOer or more cheaply, and – not crucial to the MNC’s ability to achieve compeAAve advantage
10
• Dis2nc2ve competencies: Strengths that allow companies to outperform rivals.
• Companies must take advantage of disAncAve competencies in its value chain • DisAncAve competencies come from two related sources:
– Resources (tangible and intangible assets) – CapabiliAes 11
• Sustainable: strategies not easily defeated