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Mgt 448 Week 4 Assignment

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Mgt 448 Week 4 Assignment
Universal Languages
MGT/448

Universal Languages
Innovative technology has changed the way people learn and access education particularly with higher learning and languages. Universal Languages has determined people can master a foreign language with the use of online tools based on the drastic growth of online educational tools, mobile applications and interactive software that has provided society a new way to learn foreign languages and breaks away from the traditional text book learning forum. Universal Languages also understands that in order to be successful with an international business venture they must remain open minded and respectful of a country’s political, financial, social and cultural beliefs and processes. Universal
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Universal Languages Mission is to increase the number of Americans and who choose to learn one or more of foreign languages as a means of boosting cross-cultural communication among citizens of the United States as well as aiding foreigners to learn English in order to decrease the communication breakdown when visiting or conducting business with the United States.
Product needs assessment of the target country

Universal Languages has determined through surveys made available to past clientele that consisted of foreign business owners, college students and U.S. citizens what language bases needed to be added to their curriculum as well as what country was in more need of their services. The target country for this new business venture will be Beijing China. Universal Languages has learned through said surveys especially customers who were learning English (based in Beijing) also wanted to learn other languages such as Spanish and Russian that could help aide them with travel and conducting business with other countries outside the United

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