MGT 534
SYLLABUS
MKT/571 Marketing
Copyright 2013 by University of Phoenix. All rights reserved.
Course Description
This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations.
Course Dates
Sep 08, 2015 - Oct 19, 2015
Faculty Information
Name :
Email Address :
Phone Number :
Morgan Cloward (PRIMARY)
See Policies
Policies
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents (both located on your student website):
• Academic Policies
University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.
Program Information
• Program Map
Academic Resources
• Links Library
Instructions
Review the Links Library.
SupportingMaterial
Links Library
Get Ready for Class
• Familiarize yourself with the textbooks used in this course.
Instructions
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Newsom, D., Turk, J. V., & Kruckeberg, D. (2013). This is PR: The realities of public relations (11th ed.). Boston, MA:
Wadsworth, Cengage Learning.
Course Materials
All electronic materials are available on your student website.
Sep, 08 - Sep, 14
Week1
Marketing Strategies
Tasks
• Review the Week One Study Guide.
Objectives/Competencies
1.1 Conduct an internal and external environmental analysis.
1.2 Design market research methodology.
1.3 Determine marketing strategies and objectives.
Required Learning Activities
• Marketing
MKT/571 Marketing
Copyright 2013 by University of Phoenix. All rights reserved.
Course Description
This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations.
Course Dates
Sep 08, 2015 - Oct 19, 2015
Faculty Information
Name :
Email Address :
Phone Number :
Morgan Cloward (PRIMARY)
See Policies
Policies
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents (both located on your student website):
• Academic Policies
University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.
Program Information
• Program Map
Academic Resources
• Links Library
Instructions
Review the Links Library.
SupportingMaterial
Links Library
Get Ready for Class
• Familiarize yourself with the textbooks used in this course.
Instructions
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Newsom, D., Turk, J. V., & Kruckeberg, D. (2013). This is PR: The realities of public relations (11th ed.). Boston, MA:
Wadsworth, Cengage Learning.
Course Materials
All electronic materials are available on your student website.
Sep, 08 - Sep, 14
Week1
Marketing Strategies
Tasks
• Review the Week One Study Guide.
Objectives/Competencies
1.1 Conduct an internal and external environmental analysis.
1.2 Design market research methodology.
1.3 Determine marketing strategies and objectives.
Required Learning Activities
• Marketing
Links: Newsom, D., Turk, J. V., & Kruckeberg, D. (2013). This is PR: The realities of public relations (11th ed.). Boston, MA: Wadsworth, Cengage Learning. Individual Sep 14, 2015 11:59 PM 2 Individual Sep 14, 2015 11:59 PM 2 Individual Sep 14, 2015 11:59 PM 6