MGT100 Case Study Kodak Company 
Case Study: GEORGE FISHER WORKS TO TURNAROUND KODAK Management is the process of ensuring that an organization or company is able to operate in both the immediate and near future. When George Fisher take over the Kodak Company, he spent time to study for understand and analyse every part of Kodak’s business. After he spent time on this Kodak business, he start to identify the problems in the business. This case study is aim to describe the how did Fisher solve all those problem by the management function, management roles and management skills.
Question 1: Which management functions are evident being performed by George Fisher as CEO of Kodak? Explain the importance of these management functions.
He has perform the four function of the management which are Planning, Organizing, Leading and Controlling.
Planning
Planning involves identifying tasks that must be performed in order to achieve organizational goals, outlining how the task must be executed and the time suitable for the execution of tasks. Planning is important in determining the organizational success short term and long term future. When Kodak Company was in the recession stage, George fisher has plan to design a strategy. His objective is be the world class leader in the digital imaging and processing. For achieving the goals, he plans to restructure its organization by resizing operations and set up of digital technology development department. It also provided for debt reduction programs and to generate more financial resources to assist in its digital division. Another strategic planning made by Fisher is to expanding and penetrating its photographic and digital imaging business to international market especially to Asia, Russia, India and Brazil.
Organizing
Organizing involves assigning tasks, grouping tasks into departments, and allocating resources. A large part of the sale of its healthcare division and the house to pay off some of the products of the heavy debt Kodak’s. Engineering and
Question 1: Which management functions are evident being performed by George Fisher as CEO of Kodak? Explain the importance of these management functions.
He has perform the four function of the management which are Planning, Organizing, Leading and Controlling.
Planning
Planning involves identifying tasks that must be performed in order to achieve organizational goals, outlining how the task must be executed and the time suitable for the execution of tasks. Planning is important in determining the organizational success short term and long term future. When Kodak Company was in the recession stage, George fisher has plan to design a strategy. His objective is be the world class leader in the digital imaging and processing. For achieving the goals, he plans to restructure its organization by resizing operations and set up of digital technology development department. It also provided for debt reduction programs and to generate more financial resources to assist in its digital division. Another strategic planning made by Fisher is to expanding and penetrating its photographic and digital imaging business to international market especially to Asia, Russia, India and Brazil.
Organizing
Organizing involves assigning tasks, grouping tasks into departments, and allocating resources. A large part of the sale of its healthcare division and the house to pay off some of the products of the heavy debt Kodak’s. Engineering and
References: http://www.markedbyteachers.com/gcse/business-studies/principals-of-management.html http://www.wiley.com/college/man/schermerhorn38755X/cases/cases_s_05.html