Question :
Tactical analysis would include assessing
Student Answer:
product types
customers
profit centers
advertising campaigns
2.
Question :
Howard is the CEO of Run! Jump! Sing!, a chain of indoor play gyms for toddlers and preschoolers. After repeatedly hearing from gym staff that several children have been hurt in the bounce house play area, Howard decides to remove all bounce houses from Run! Jump! Sing! establishments. What kind of assessment is this most likely described as?
Student Answer:
strategic assessment
tactical/functional assessment
operational assessment
external environmental assessment
3.
Question :
The four Ps of marketing are Products, Prices, Place, and _______________________.
Student Answer:
People
Profit
Planning
Promotion
4.
Question :
Which of the following is NOT a characteristic of organization?
Student Answer:
All organizations need at least one member.
All organizations have a hierarchy of authority.
All organizations divide tasks among their members.
All the members of an organization share a common purpose or goal.
5.
Question :
Which of the following statements is TRUE about an organization’s strategic vision statement?
Student Answer:
It should be identical to its mission statement.
It expresses financial goals.
It understands market trends.
It offers direction toward future development.
6.
Question :
Which of the following scenarios best describes “firefighting”?
Student Answer:
When a manager must react to crises and emergencies on the fly.
When a manager must react to crises and emergencies on the basis of preset plans.
When a manager’s mistakes lead to crises and emergencies.
When a manager is so competent, crises and emergencies almost never occur.
7.
Question :
Which of the following is NOT one of the steps involved in managerial planning?
Student Answer:
Examine the