MGT466_Analytical Essay
Analytical Essay
Analytical Essay
Western International University
MGT 466
Organizational Change
1
Analytical Essay
2
Competitive vs. Collaborative Intervention Strategies
In the volatile world of the semiconductor industry, finding that niche or that competitive advantage is imperative in order to ride out the cyclical aspects of the market. The Air Products
(AP) Gilbert Facility is the outsource entity for several leading Original Equipment
Manufacturers (OEM). AP builds new and refurbishes the OEM’s semiconductor equipment which is used in several wafer fabrication facilities throughout the world. Unfortunately they are not the only company able to perform this service.
The management at the Gilbert facility realized they needed a competitive advantage in order to keep and obtain future business. Sure, they’re good at what they do but cannot meet the price structures of the Mom & Pop competitors. The plan to gain this advantage was to work toward ISO 9001-2000 certification. As explained on the International Organization for
Standardization’s web site, “ISO 9001:2000 is now firmly established as the globally accepted standard for providing assurance about the quality of goods and services in supplier-customer relations” (“In the Global Economy,” n.d.). The AP web site states, “Improving product quality, service, and overall value to customers is at the heart of our strategies. As an instrumental part of this strategy, Air Products has adopted ISO 9001 as our model for quality assurance.” (“Air
Products ISO certification,” n.d.).
To accomplish this goal the use of the competitive strategy intervention process of
Integrated Strategic Change (ISC) would best help in changing the organization and its current strategy. Following the process, as outlined in our textbook (Cummings & Worley, 2005, pg
452), this strategic management initiative can be implemented. In actuality, I was an integral part of the activities employed
Analytical Essay
Western International University
MGT 466
Organizational Change
1
Analytical Essay
2
Competitive vs. Collaborative Intervention Strategies
In the volatile world of the semiconductor industry, finding that niche or that competitive advantage is imperative in order to ride out the cyclical aspects of the market. The Air Products
(AP) Gilbert Facility is the outsource entity for several leading Original Equipment
Manufacturers (OEM). AP builds new and refurbishes the OEM’s semiconductor equipment which is used in several wafer fabrication facilities throughout the world. Unfortunately they are not the only company able to perform this service.
The management at the Gilbert facility realized they needed a competitive advantage in order to keep and obtain future business. Sure, they’re good at what they do but cannot meet the price structures of the Mom & Pop competitors. The plan to gain this advantage was to work toward ISO 9001-2000 certification. As explained on the International Organization for
Standardization’s web site, “ISO 9001:2000 is now firmly established as the globally accepted standard for providing assurance about the quality of goods and services in supplier-customer relations” (“In the Global Economy,” n.d.). The AP web site states, “Improving product quality, service, and overall value to customers is at the heart of our strategies. As an instrumental part of this strategy, Air Products has adopted ISO 9001 as our model for quality assurance.” (“Air
Products ISO certification,” n.d.).
To accomplish this goal the use of the competitive strategy intervention process of
Integrated Strategic Change (ISC) would best help in changing the organization and its current strategy. Following the process, as outlined in our textbook (Cummings & Worley, 2005, pg
452), this strategic management initiative can be implemented. In actuality, I was an integral part of the activities employed
References: Cummings, T.G., & Worley, C.G. (2005), Organization Development & Change (8th Ed.), chap. 19, Ohio: South Western “Air Products ISO certification” (n.d), retrieved February 12, 2008, from http://www.airproducts.com/AboutUs/corp_iso.htm International Organization for Standardization, “In the Global Economy”, retrieved February 12, 2008, from http://www.iso.org/iso/iso_catalogue/management_standards/iso_9000_iso_14000/in_the _global_economy.htm