Mgt485 Vermont Teddy Bear Company Swot
The following is an analysis of Vermont Teddy Bear Company Inc. 's Strengths, Weaknesses, Opportunities, and Threats (SWOT).
IFAS (Internal Factor Analysis Summary) Internal Weight Rating Weighted Comments
Strategic Factors Scores
Strengths
Employee training and loyalty 0.05 5 0.25 Key to Tourist success
Remote access and ordering 0.20 4 0.80 800 # and internet
Product quality 0.15 5 0.75 Good quality and guarantee
Customer Satisfaction 0.20 4 0.80 Customers are satisfied 0.00 0.00 0.00 Weaknesses
High Prices/Cost 0.15 1 0.15 Reduce prices through out sourcing
Retail stores 0.10 2 0.20 Especially NY
Weak financial position 0.15 3 0.45 Losing Money 0.00 0.00 0.00 0.00
TOTAL SCORES 1.00 3.40
EFAS (External Factor Analysis Summary)
External Weight Rating Weighted Comments
Strategic Factors Scores
Opportunities
The West and Northwest of US 0.15 2 0.30 WA, OR, ID and CA
Global Positioning 0.17 1 0.17 Currently only in US
Reduce cost by outsourcing over seas 0.20 2 0.40 Labor overseas 0.00 0.00 Threats
New Competitors 0.15 3 0.45
Toy competitors 0.10 4 0.40 Stuffed animals
Remote gifting competition 0.15 4 0.60 Flowers, Cards, Candy, Cookies
Build-A-Bear 0.08 2 0.16 Cheaper w/convenient stores
TOTAL SCORES 1.00 2.48
SFAS (Strategic Factor Analysis Summary) Weight Rating Weighted Comments Scores
Reduce cost by outsourcing over seas (O + W) 0.20 2 0.40 Labor overseas
Global Positioning (O) 0.15 1 0.15 Currently only in US
Remote gifting competition (T) 0.15 4 0.60 Flowers, Cards, Candy, Cookies
Build-A-Bear (T) 0.05 2 0.10 Cheaper w/convenient stores
Product quality (S) 0.15 5 0.75 Good quality and guarantee
Remote access and ordering (S) 0.15 5 0.75 800 # and internet
High Prices/Cost (W) 0.15 2 0.30 Reduce prices through out sourcing
TOTAL SCORES 1.00 3.05
There are many changes facing
IFAS (Internal Factor Analysis Summary) Internal Weight Rating Weighted Comments
Strategic Factors Scores
Strengths
Employee training and loyalty 0.05 5 0.25 Key to Tourist success
Remote access and ordering 0.20 4 0.80 800 # and internet
Product quality 0.15 5 0.75 Good quality and guarantee
Customer Satisfaction 0.20 4 0.80 Customers are satisfied 0.00 0.00 0.00 Weaknesses
High Prices/Cost 0.15 1 0.15 Reduce prices through out sourcing
Retail stores 0.10 2 0.20 Especially NY
Weak financial position 0.15 3 0.45 Losing Money 0.00 0.00 0.00 0.00
TOTAL SCORES 1.00 3.40
EFAS (External Factor Analysis Summary)
External Weight Rating Weighted Comments
Strategic Factors Scores
Opportunities
The West and Northwest of US 0.15 2 0.30 WA, OR, ID and CA
Global Positioning 0.17 1 0.17 Currently only in US
Reduce cost by outsourcing over seas 0.20 2 0.40 Labor overseas 0.00 0.00 Threats
New Competitors 0.15 3 0.45
Toy competitors 0.10 4 0.40 Stuffed animals
Remote gifting competition 0.15 4 0.60 Flowers, Cards, Candy, Cookies
Build-A-Bear 0.08 2 0.16 Cheaper w/convenient stores
TOTAL SCORES 1.00 2.48
SFAS (Strategic Factor Analysis Summary) Weight Rating Weighted Comments Scores
Reduce cost by outsourcing over seas (O + W) 0.20 2 0.40 Labor overseas
Global Positioning (O) 0.15 1 0.15 Currently only in US
Remote gifting competition (T) 0.15 4 0.60 Flowers, Cards, Candy, Cookies
Build-A-Bear (T) 0.05 2 0.10 Cheaper w/convenient stores
Product quality (S) 0.15 5 0.75 Good quality and guarantee
Remote access and ordering (S) 0.15 5 0.75 800 # and internet
High Prices/Cost (W) 0.15 2 0.30 Reduce prices through out sourcing
TOTAL SCORES 1.00 3.05
There are many changes facing
References: Build-A-Bear Workshop (2005). Build-A-Bear Workshop. Retrieved on November 26, 2005 from http://www.buildabear.com/ The Vermont Teddy Bear Company, Inc. (2005). Vermont Teddy Bear. Retrieved on November 26, 2005 from http://www.vermonteddybear.com/ Wheelen, T. L., & Hunger, J. D. (2004). Strategic management and business policy (9th ed.). Upper Saddle River: Pearson Prentice Hall.