Mgt599 Module 1 Session Long Project
Mission & Vision Statement Criterion and Comparison
Course Number: MGT599
Trident University
April 22, 2013
Abstract
Analysis into the mission and vision statements is critical due to the significant impact they may have on the strategic planning process. They provide direction and the means to reach the business’ long term goals. It’s important to know the critical criteria for each statement to best develop them to achieve success. I’ve determined Expressive, Concise, Possible, Inspirational and Memorable criteria aid in the best possible mission statement. Meanwhile Descriptive, Daring, Purposeful, Inspirational and Memorable will formulate the most effective vision statement. It’s noteworthy to understand the similarities and differences of these two statements to prevent confusing them with each other thereby ensuring the most effective mission and vision statement.
Mission & Vision Statement Criteria and Comparison
A business’ mission and vision statement is at the very foundation of their strategic planning process. Strategic planning identifies where the business wants to be at some point in the future and how it is going to get there (McNamara, 2009). The mission and vision statement provide a written compass to the roadmap for the strategic plan. Putting down in as few selective words as possible while still encompassing the essence of the business communicates to both the target market and employees what the business is about and how it’s getting there. Therefore, it’s imperative to understand how to write an effective statement. Each has their own unique purpose but work in concert with each other. Jennell Evans, President and CEO of a workplace performance improvement firm named Strategic Interactions Inc., has reported she has found the two statements mistaken for each other and/or they were very uninspiring, confusing and forgettable (Evans, 2010). Ms. Evans continues to say mission and vision statements should be
Course Number: MGT599
Trident University
April 22, 2013
Abstract
Analysis into the mission and vision statements is critical due to the significant impact they may have on the strategic planning process. They provide direction and the means to reach the business’ long term goals. It’s important to know the critical criteria for each statement to best develop them to achieve success. I’ve determined Expressive, Concise, Possible, Inspirational and Memorable criteria aid in the best possible mission statement. Meanwhile Descriptive, Daring, Purposeful, Inspirational and Memorable will formulate the most effective vision statement. It’s noteworthy to understand the similarities and differences of these two statements to prevent confusing them with each other thereby ensuring the most effective mission and vision statement.
Mission & Vision Statement Criteria and Comparison
A business’ mission and vision statement is at the very foundation of their strategic planning process. Strategic planning identifies where the business wants to be at some point in the future and how it is going to get there (McNamara, 2009). The mission and vision statement provide a written compass to the roadmap for the strategic plan. Putting down in as few selective words as possible while still encompassing the essence of the business communicates to both the target market and employees what the business is about and how it’s getting there. Therefore, it’s imperative to understand how to write an effective statement. Each has their own unique purpose but work in concert with each other. Jennell Evans, President and CEO of a workplace performance improvement firm named Strategic Interactions Inc., has reported she has found the two statements mistaken for each other and/or they were very uninspiring, confusing and forgettable (Evans, 2010). Ms. Evans continues to say mission and vision statements should be
References: Aun, Sam. (2010) How to Write a Good Vision Statement. Retrieved on April 14, 2013, from http://samaunvong.hubpages.com/hub/How-to-Write-a-Good-Vision-Statement Entrepreneur. (2003) How to Write Your Mission Statement. Retrieved on April 13, 2013, from http://www.entrepreneur.com/article/65230# Evans, Jennell. (2010). Vision and Mission - What 's the difference and why does it matter? Retrieved on April 13, 2013, from: http://www.psychologytoday.com/blog/smartwork/201004/vision-and-mission-whats-the-difference-and-why-does-it-matter McNamara, Carter. (2009). Developing Your Strategic Plan. Retrieved on April 8, 2013, from: http://www.managementhelp.org/np_progs/sp_mod/str_plan.htm Smith, Elizabeth. (ND). Five Criteria for a Mission Statement. Retrieved on April 13, 2013, from http://smallbusiness.chron.com/five-criteria-mission-statement-24785.html QuickMBA. (ND). The Strategic Planning Process. Retrieved April 8, 2013, from http://www.quickmba.com/strategy/strategic-planning/ Write Academic. (2012). Criteria for Devising Good Vision and Mission Statements. Retrieved on April 14, 2013, from http://writeacademic.com/business-and-management/criteria-for-devising-good-vision-and-mission-statements/