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Mh370 Case Study

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Mh370 Case Study
The rich history of Malaysia Airlines as the flight carrier of Malaysia began back in the year 1937 when it was first incorporated under the name Malayan Airways Limited (MAL). As according to USAtoday.com, the first commercial flight of the company as the national airline of Malayan was in April, 1947 serving the routes between Penang, Malayan, and Singapore. With the formation of Malaysia in the year 1963, Malayan Airways Limited then changed its name to Malaysia Airlines Limited in the same year. Following the separation between Malaysia and Singapore into two different countries two years later, the airlines acted as a bi-national airline that was known as Malaysia-Singapore Airlines, serving as the national carrier of both Malaysia and …show more content…
The search involved multitudes of organizations, including the international civil, defence, and private institutions. Bbc.com reported that the search for MH370 can be considered as the most expensive search mission in the aviation industry amounting approximately over 100 million dollars over the three-years searches with planes, ships, and submarines, from various countries were deployed for the aforesaid purpose. The search and recovery mission is still ongoing to date with the latest discovery of wing flap on Pemba Island in Tanzania in July, 2016 that was deemed as to be likely belong to the missing plane, …show more content…
The establishment of this dark website enabled these stakeholder groups to access the website through the Airlines’ official website where the link directing the public to this dark website for clarification and update on the issue was predominantly displayed on the official website of the Airlines making it easily accessible by the public. Melissa Agnes, a crisis management strategist, elaborated in her official website, melissaagnes.com, that the information provided through the dark websites were released in a way that enabled it to be easily understood by the public with the help of a simple and easy to navigate interface. The information was released in two different languages namely English and Mandarin to accommodate the need for information of different audiences considering that the majority of the passengers on board of the missing plane are of Chinese nationality. The dark website then became the focal point of reference for journalists, family members, and the general public as it was replete with

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