MICE Youth Challenge Forum
ASEAN-Korea
Youth
MICE Challenge Forum
Convention Planning & Management
Prof. Hae-Jin Hwang
TABLE OF CONTENTS
I. forum background i) Trend of MICE industry ii) Trend in Korea iii) The choice of concept iv) Why ASEAN?
II. General overview of the forum i) Event Outline ii) Program List
III. dETAILS OF THE FORUM
i) Venue ii) Program & Schedule iii) Keynote Speakers iv) Participants constitution
VI. conclusion
i) Expected Results ii) Follow-up
VII. Bibliography
I. forum background
i) Trend of MICE industry
MICE, which is an acronym for Meeting, Incentive Tours, Conference, and Exhibitions, is fiercely growing industry with the global business today across national borders. This terminology first appeared from Southeast Asian Countries like Singapore, Hongkong, and Malaysia as they experience the leap of economic development thanks to convention business.
MICE industry is usually expressed as “a golden industry without chimney”. It means it has unlimited potential of development since it involves a lot of people internationally, facilitating large amount of money. However, because this industry ensures high-added value, all countries are putting a flat-out effort to win the silent battle. Core infrastructures, integrated resorts and multiple complex facilities is already showing its effect in representative examples Singapore’s Marina Bay Sands, Macao’s Venetian, and Las Vegas’ the Palazzo.
ii) Trend in Korea
Recently, Korea is also welcoming MICE industry due to its limitless opportunity and future development. Seoul, appointed as global top 5 convention city by the UIA (Union of International Associations), has been a great venue for hosting huge international conventions. The representative examples are “G20 Summit Conference” and “Nuclear Security Summit”. As a popular case, Chinese companies with employees over 10,000 are
Youth
MICE Challenge Forum
Convention Planning & Management
Prof. Hae-Jin Hwang
TABLE OF CONTENTS
I. forum background i) Trend of MICE industry ii) Trend in Korea iii) The choice of concept iv) Why ASEAN?
II. General overview of the forum i) Event Outline ii) Program List
III. dETAILS OF THE FORUM
i) Venue ii) Program & Schedule iii) Keynote Speakers iv) Participants constitution
VI. conclusion
i) Expected Results ii) Follow-up
VII. Bibliography
I. forum background
i) Trend of MICE industry
MICE, which is an acronym for Meeting, Incentive Tours, Conference, and Exhibitions, is fiercely growing industry with the global business today across national borders. This terminology first appeared from Southeast Asian Countries like Singapore, Hongkong, and Malaysia as they experience the leap of economic development thanks to convention business.
MICE industry is usually expressed as “a golden industry without chimney”. It means it has unlimited potential of development since it involves a lot of people internationally, facilitating large amount of money. However, because this industry ensures high-added value, all countries are putting a flat-out effort to win the silent battle. Core infrastructures, integrated resorts and multiple complex facilities is already showing its effect in representative examples Singapore’s Marina Bay Sands, Macao’s Venetian, and Las Vegas’ the Palazzo.
ii) Trend in Korea
Recently, Korea is also welcoming MICE industry due to its limitless opportunity and future development. Seoul, appointed as global top 5 convention city by the UIA (Union of International Associations), has been a great venue for hosting huge international conventions. The representative examples are “G20 Summit Conference” and “Nuclear Security Summit”. As a popular case, Chinese companies with employees over 10,000 are
Bibliography: J. Allen , O 'toole W., Mcdonnell Ian. (2008). Festival & Special Event Management. John Wiley & Sons Australia, Ltd. "MICE Long-Term Industry Development Strategy." Korea, Beyond Meeting. N.p., n.d. Web. 13 June 2014. Price, Catherine. The Complelete Guide to Professional Meeting and Event Coordination. George Washington University Event Management Program Ryu, KwangHoon. 한국형 복합리조트 제도화 방안. Rep. Seoul: Korea Culture & Tourism Institute, 2012. Web. 13 June 2014.