Michel Gondry
"Academy Award-‐winning French filmmaker Michel Gondry was born "
"in France 1963. His works include being a commercial director and music video director. Known to create artistic works that are anything but mediocre, his groundbreaking films and music video have maintain a solid spot in the minds of most viewers. The charm of Gondry’s works were achieved from his quirky technique of choreographs and camera effects. Most viewers are drawn by Gondry’s surrealistic styles and visual illusion in telling a story. Tom Guning in his book ‘cinema of attractions’ describe ‘a conception that sees cinema less as a way of telling stories than as a way of presenting a series of views to an audience, fascinating because of their illusory power’. (Gunning, 1990. p.560). "
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"Some people argue that Michel Gondry is the pioneer of this technique and illusory approach of story telling. This statement raises controversy as we can see great resemblance of his choreographic styles in Busby Berkeley works and George Melies camera effects. "
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"Nearly a century before Michel Gondry time, another French filmmaker Marie-‐Georges-‐Jean-‐Melies used the same method in filmmaking and story teling . George Melies, “inherent wonderment at the seemingly magical demonstrations of the cinematic medium itself, and Méliès often located his enterprise within a long tradition of deceptive spectacle, which was inaugurated with the magic lantern shows of the preceding centuries.” (Bear. 2008. p.18). Often called “The Cinematic Magician”, George Melies single handedly created the basic of camera tricks technique and film editing. "
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"In early 2007 Motorola hired Michel Gondry to create a tv "
"advertisement to promote Motorola Razr2. The result is a one-‐minute of bizarre advertisement, which shows a girl’ surreal journey and experience with her new phone. To create the surreal journey in the advertisement, Michel Gondry uses several large arrays of in-‐camera and post-‐production
"in France 1963. His works include being a commercial director and music video director. Known to create artistic works that are anything but mediocre, his groundbreaking films and music video have maintain a solid spot in the minds of most viewers. The charm of Gondry’s works were achieved from his quirky technique of choreographs and camera effects. Most viewers are drawn by Gondry’s surrealistic styles and visual illusion in telling a story. Tom Guning in his book ‘cinema of attractions’ describe ‘a conception that sees cinema less as a way of telling stories than as a way of presenting a series of views to an audience, fascinating because of their illusory power’. (Gunning, 1990. p.560). "
" "
"Some people argue that Michel Gondry is the pioneer of this technique and illusory approach of story telling. This statement raises controversy as we can see great resemblance of his choreographic styles in Busby Berkeley works and George Melies camera effects. "
" "
"Nearly a century before Michel Gondry time, another French filmmaker Marie-‐Georges-‐Jean-‐Melies used the same method in filmmaking and story teling . George Melies, “inherent wonderment at the seemingly magical demonstrations of the cinematic medium itself, and Méliès often located his enterprise within a long tradition of deceptive spectacle, which was inaugurated with the magic lantern shows of the preceding centuries.” (Bear. 2008. p.18). Often called “The Cinematic Magician”, George Melies single handedly created the basic of camera tricks technique and film editing. "
" "
"In early 2007 Motorola hired Michel Gondry to create a tv "
"advertisement to promote Motorola Razr2. The result is a one-‐minute of bizarre advertisement, which shows a girl’ surreal journey and experience with her new phone. To create the surreal journey in the advertisement, Michel Gondry uses several large arrays of in-‐camera and post-‐production