Preview

Micro Assignment

Satisfactory Essays
Open Document
Open Document
666 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Micro Assignment
Price War between Airasia and Malaysia Airlines
The purpose of the analysis is to evaluate the supply and demand of two main air line operators in Malaysia, which is Airasia and Malaysia Airlines by determines the price and quantity and change in the market of Airasia and Malaysia Airlines.
Airasia is a leading airline company in providing low cost airline services while Malaysia Airlines is more towards providing high quality airline services. In the past time, the demand of Malaysia Airlines is higher because Malaysia Airlines had allocate a better quality airline. Malaysia Airlines provide food, comfortable seats, on time schedule and better service. Malaysia Airlines provides high quality airline services for the consumers who prefer to have a comfortable situation. Malaysia Airlines also provides special deals for the customers and toy for the children.
On 8 March 2014, one of Malaysia Airlines plane MH370 disappeared that carrying 227 passengers and 12 crew. Most of the passengers are from China. The incident had made the consumer lost trust on Malaysia Airlines, especially China Client. This had bring the MH370 crisis to Malaysia Airlines.
P
Ss 0 Equilibrium dd 0 dd 1 Q

The graph above shown the demand and supply graph of Malaysia Airlines after the MH370 crisis. Demand is the willingness to buy units of a good at a given price level. The demand of Malaysia Airlines when down because the consumer has loss trust on the Malaysia Airlines, and not willing to take the risk. The low demand of Malaysia Airlines cause the price of air ticket decrease. P SS 0 Equilibrium Dd 1 Dd 0 Q
The graph above shown the demand and supply graph of Airasia after the MH370 crisis. The demand of Airasia increase because the consumer has loss trust on the Malaysia Airlines, they change to Airasia. The price of Airasia increase because the demand had increase. Equilibrium point is

You May Also Find These Documents Helpful

  • Powerful Essays

    As the price for a good or service falls, the demand will increase with respect to the…

    • 616 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    As we all have emphasized, price and quantity demanded move in opposite directions along a demand curve, if the price of corn oil rises, quantity demanded falls. When the price of corn rises, consumers will…

    • 589 Words
    • 3 Pages
    Good Essays
  • Good Essays

    because quantity is on x axis and price is on y axis and as the price increase the demand decrease…

    • 6027 Words
    • 25 Pages
    Good Essays
  • Good Essays

    Avacado Supply And Demand

    • 1012 Words
    • 5 Pages

    Demand and supply Demand is defined as the amount of the products and services which buyers ready to buy at all price. It has been observed that most interesting of point buyer’s General response towards price when the price goes down consumer tend to buy products. Therefore when we think about Supply means there are other sellers in the market who is willing to sell their product in the market at the price. (C. Klein, 2010).Demand and supply both are play very important role in economics filed.…

    • 1012 Words
    • 5 Pages
    Good Essays
  • Good Essays

    According to McConnell, Brue, and Flynn (2009), demand is a curve that displays different quantity of goods that consumers are willing to purchases goods or…

    • 583 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Essay Supply and demand

    • 633 Words
    • 2 Pages

    The market demand is the total quantities of a good or service people are willing and able to buy at alternative prices in a given time period; the sum of individual demands. The market demand is determined by the number of potential buyers and their respective tastes, incomes, other goods, and expectations. Law of Demand states that the quantity of a good demanded in a given time period increases as its price falls, ceteris paribus meaning nothing else changing.…

    • 633 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    The diagram below shows the demand curve. Factors affecting demand would cause a shift in the demand curve. An increase in demand will cause an outward shift to the demand curve (D1 > D2), thus increasing the market equilibrium price. A decrease in demand on the other hand will cause an inward shift of the demand curve ( D1 > D3), decreasing the market equilibrium price. The diagram proves the ‘Law of Demand’ which states that quantity demanded for a good decreases as the prices increases.…

    • 2769 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Easyjet Assignment

    • 1755 Words
    • 5 Pages

    “Price” is one of the “four Ps” in marketing mix but its role is different from the other Ps: “promotion”, “product” and “place”. By studying about the comparison between a low cost carrier and a normal one, which head to different priorities, this assignment will help us to understand how the prices of low cost airlines could be opposed with normal ones, so they can orient their goal to achieve in the best way. Besides, we can see the actual level of importance of “price” in business, how it flexibly applies theory into real complex business environment.…

    • 1755 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    In theory both supply and demand can have an effect on growth in air travel. However, the biggest influence usually arises from price factors, such as rise in price of substitute goods or general fall in air travel. Supply factors include, emerge of lower cost airlines and increased number of airports. These and other supply and demand factors can be analysed closely in order to evaluate the reasons for increased growth in air travel.…

    • 321 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Above all facts about the market equilibrium process can be shown in the experience at the music store while buying music CD. One of the favorite band CD price was $15 until previous week, but at present the price have gone up to $22. The sudden price change was the effect of the demand of the band CD. The change in demand of the CD was higher this week and the supply was only 50 in quantity, which producer thought to be enough for the market demand. But the same CD was requested by more than 50 people, and increase in the demand prompt to increase in the price. Thus the effect of the demand change affected the equilibrium structure of price and quantity. The same effect can be seen in the supply. The supply of the same band CD was 70 and only 50 people have requested about the band…

    • 536 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The equilibrium price is the price at which the quantity demanded of a good or service is equal to the quantity supplied. The Principle of Market Equilibrium states that perfectly competitive markets are always moving toward said equilibrium. If the price is too high or low, there will be a surplus or shortage, respectively, which will drive the price towards the “market-clearing” equilibrium price. When there is a shift of the demand and/or supply curves, the market will adjust by finding a new equilibrium price. Such is the case in the airline industry, where a decrease in supply has led to a rise in the equilibrium price and a fall in the equilibrium quantity. Costs in the airline industry, as in many industries at present, are rising, largely due to an increase in the costs of inputs. The cost of fuel this summer is “almost double” what it was last summer. This has led to a shift inward of the supply curve for the airline industry; that is, at any given price, airlines will now supply fewer flights. This has been made tangible by the announcements since March that the industry will be retiring more than two hundred aircraft. However, a shift inward of the supply curve is also a shift upward, and airlines are following this stricture of economics as well: various airlines have begun charging between fifteen and twenty-five dollars to check bags, that is, the price has gone up for a service that was once offered at a lower cost to consumers. However, the movement of the supply curve is only half the story. For the purposes of this essay, the assumption is that the demand curve has not moved, however, there has certainly been movement along the demand curve. In addition to the aforementioned…

    • 526 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    The supply of goods and resources are limited in comparison to peoples requirements, and individuals must make decisions based on what goods to buy or produce and what goods to forgo. Because of this scarcity of resources, individuals, businesses and governments must make decisions on how to allocate them most efficiently. The market mechanism resolves the problem of allocation by adjusting prices to coincide with demand and scarcity. Market prices continuously adjust to equate quantity demanded with quantity supplied. This forms the basis of the supply/demand model which also analyses the reaction of suppliers and customers and makes predictions about how they will react to changes in the market. The predictions are then applied to the actual market. The model is beneficial as an aid to making economic decisions because the concept assumes the effects of various changes in theory, which can be applied in practice to the actual business world. Elements of the theory are used annually in our budget, for example, in the pricing of inelastic products such as cigarettes, diesel, petrol etc. These are necessities and, as per the theory, a price rise has little or no effect on demand for these inelastic products.…

    • 1815 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Supply and Demand

    • 1180 Words
    • 5 Pages

    A scientific study shows that coffee contains some antioxidants. Antioxidants are widely used in dietary supplements and have been tested for the prevention of diseases such as cancer. This makes antioxidants a good that people want, which will increase the quantity demand for coffee. If we made assumptions and placed these assumptions on a model graph, we would get the demand curve. Lets name the price “P1” and the demand quantity “Q1”. If the price and quantity demand increase this does not affect the demand curve since “P1” and “Q1” are already apart of the demand curve. Anything that affects the buying decision, other than the product price, will shift the demand curve. Eventually the price of coffee will increase. If the price of coffee increases, this will lower the willingness to purchase the beverage. When the price rises, a consumer cannot afford to buy the product as often. Price changes affect the purchasing power.…

    • 1180 Words
    • 5 Pages
    Good Essays
  • Good Essays

    If consumers in Denver decide that the Denver Newspaper Agency is charging too much for a newspaper, then consumers will stop buying the product. If P2 > P*, and QS1 > QD1, a surplus exists. Firms can’t sell all goods, therefore price decreases, quantity demand increases, and quantity supply decreases. This continues until equilibrium is met again at P*. This relationship is shown in Figure 2. The relationship also explains if The Denver Newspaper…

    • 1064 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    TUTORIAL 11

    • 266 Words
    • 2 Pages

    Suppose the business travelers and vacationers have the following demand for airline tickets from Kuala Lumpur to Kota Kinabalu:…

    • 266 Words
    • 2 Pages
    Satisfactory Essays

Related Topics