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Micro Fridge Case Study 55

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Micro Fridge Case Study 55
Micro Fridge
Case Study

Prepared by Lamia Azab
27.11.2014
1

Index:Micro-Fridge Industry:Market Overview:
 Industry & Product
Situation Analysis: SWOT Analysis
 TOWS Matrix
4Cs of Marketing Strategy : Company
 Customers
 Competition
 Collaborators
4Ps of Marketing Strategy : Product
 Price
 Place
 Promotion
Marketing Plan: Vision and Mission
 Marketing Calendar
Sales Plan: Budget & Sales plan
Overall evaluation
Recommendations
2

About the product/industry:

Industry:
The Micro-Fridge is a product belong to the home appliance industry

Product:
A unique combination of refrigerator, freezer, & microwave unit, fulfilling all the 3 functions









Micro-Fridge with Safe Plug combination appliances were initially designed to solve electrical problems originating from the use of multiple in-room appliances. In addition with Safe Plug products have several other innovations that make them the leading combination appliance available today
The product is designed to be good solution for the electricity problem (saving cost)
The micro fridge can help the students during their studying hours to prepare a fast cooking / meals (saving time)
Very useful for The Home away from Home Institutional Living Situations Colleges
Military bases Motels/Hotels Motels/Hotels hospitals & restaurants
This product is not same as the ordinary home appliance products it is mainly for the commercial market places

3

SWOT Analysis…
STRENGTHS


WEEKNESSES

High demand of the product for the segment who are looking for easy life & safety use



Saving cost (3 functions in one product)



Small Space Solutions



Saving electricity cost



Practicality product easy for using



Lack of awareness of the product



Low retail Sales opportunities



Concentration on one product only
„‟Micro-Fridge‟‟

THREATS

OPPORTUNITIES


Positive growth trend of customers segment 

“Market Instability” due to customers rare category



New kind of product that could attract
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