The reason why Starbucks is so popular is because their environment and atmosphere. When you walk into a Starbucks, you can usually see that there are many people, almost any time of the day enjoying a cup of coffee or treat. When you walk in, you get hit with the smell of coffee beans being grinded up into the drinks that everyone seems to be raving about. The overall business is definitely inviting. And the business is simple; people come in looking for coffee, people walk out with coffee. But why is this so popular? Because no matter what issues might come up like any other business, Starbucks is always ahead of any problem they encounter. This bumps their game for both customer service and keeping their name in good standing. The thing that shapes this business, is the lack of competition with Starbucks. If you look around, you might not find many coffee shops that are as popular as Starbucks. You might find some that either young, or just not popular.
Starbucks has definitely made its name in the US and is even very popular internationally. With their business continuously growing, Starbucks can practically put any price on a cup of coffee and people will still buy and go to religiously. Like all businesses, there will be good and bad. With Starbucks always being prepared for whatever situation, they give customers the comfort of choosing their drinks. They almost always have everything stocked and ready and rarely have any situation turned bad with customers.