Microeconomics
SUBJECT NAME : MICROECONOMICS SUBJECT CODE : BEC1001 ACADEMIC YEAR : AY 2012/2013, OCT SEMESTER
“By submitting this work, we are declaring that we are the originators of this work and that all other original sources used in this work have been appropriately acknowledged. We understand that plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as our own without proper acknowledgement. We also understand that plagiarism is an academic offence and that disciplinary action will be taken for plagiarism.”
Name of Student Matriculation No. Signature
Tutorial Class : ___________________ Tutor : ___________________ Diploma : ___________________ Date of Submission : ___________________ CONTENT PAGE PAGE
INTRODUCTION OF RETAIL OUTLET 3 PRODUCTS AND CUSTOMERS 5 DEMAND AND SUPPLY 7 PRICING AND PROMOTION 12 COMPETITION 14 SUGGESTIONS AND CONCLUSIONS 19 APPENDICES AND REFERENCES 22
1. INTRODUCTION OF RETAIL OUTLET
Our group have decided to focus McDonald’s in Tampines Mall as our retail outlet.
The location is as follows:
No. 4 Tampines Central 5 #01-33 Tampines Mall, S(529510)
The retail outlet operates from 6am to 12am from Sundays to Thursdays, and 6am to 1am on Fridays and Saturdays.
McDonalds is famous for its tasty, affordable food it provides at the ease of convenience. McDonalds is also the largest fast food chain in the world. In Singapore alone, there are more than 120 outlets located across this island. 2.
PRODUCTS AND CUSTOMERS
The products sold at McDonald’s can be divided into different categories, namely, an Ala Carte and Value Meals, Sides, Desserts, Beverages, Happy Meals, Promotion & Bundle Meals.
In general, McDonald’s provide breakfast
“By submitting this work, we are declaring that we are the originators of this work and that all other original sources used in this work have been appropriately acknowledged. We understand that plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as our own without proper acknowledgement. We also understand that plagiarism is an academic offence and that disciplinary action will be taken for plagiarism.”
Name of Student Matriculation No. Signature
Tutorial Class : ___________________ Tutor : ___________________ Diploma : ___________________ Date of Submission : ___________________ CONTENT PAGE PAGE
INTRODUCTION OF RETAIL OUTLET 3 PRODUCTS AND CUSTOMERS 5 DEMAND AND SUPPLY 7 PRICING AND PROMOTION 12 COMPETITION 14 SUGGESTIONS AND CONCLUSIONS 19 APPENDICES AND REFERENCES 22
1. INTRODUCTION OF RETAIL OUTLET
Our group have decided to focus McDonald’s in Tampines Mall as our retail outlet.
The location is as follows:
No. 4 Tampines Central 5 #01-33 Tampines Mall, S(529510)
The retail outlet operates from 6am to 12am from Sundays to Thursdays, and 6am to 1am on Fridays and Saturdays.
McDonalds is famous for its tasty, affordable food it provides at the ease of convenience. McDonalds is also the largest fast food chain in the world. In Singapore alone, there are more than 120 outlets located across this island. 2.
PRODUCTS AND CUSTOMERS
The products sold at McDonald’s can be divided into different categories, namely, an Ala Carte and Value Meals, Sides, Desserts, Beverages, Happy Meals, Promotion & Bundle Meals.
In general, McDonald’s provide breakfast
References: (Retrieved from http://online.wsj.com/article/SB10001424127887323894704578106650828393198.html. Last accessed 15 December 2012) Is the golden era over for the Golden Arches? (Retrieved from http://www.mcdonalds.ca/ca/en/food/making_informed_choices/food_safety.html. Last accessed 23 January 2013) (Retrieved from http://justice4workerssingapore.blogspot.sg/2011/03/upsize-for-mcdonalds-pay-as-fast-food.html. Last accessed 1 January 2013) Photo caption: Mcdonald 's restaurants can serve customers faster because of the new methods of preparing food