Microeconomics Analysis of Air Asia
Introduction
The purpose of this assignment is to apply the concept of microeconomics in analysis of the company that listed in Bursa Malaysia. We are required to select one of the companies that listed in Bursa Malaysia. Described the background and the type of products or services offered by this company. Besides that, we need to explain type of market structure that this company can be categorizes into and also explain the characteristics of that market structure. By using the annual report from this particular company of at least 3 years, do an analysis on cost, revenue, and profit of this company. All types of figure in balance sheet and income statement will be calculated and showed by graph to prove the difference figures in the particular years.
The company we selected is AirAsia Berhad. As we know Air Asia is one of the famous airline companies in Malaysia. AirAsia is a name synonymous with low fares, quality service and dependability. With over 110 routes across 13 countries, AirAsia is truly Asia’s leading airline with the widest route connectivity and largest customer base. With the unmistakable tagline, “Now Everyone Can Fly”, AirAsia has made flying affordable for more than 61million.
As a largest and successful firm in the particular industries, it is suitable to be an example of the oligopoly competition because there are only a small number of firms that joined or operates business in this sector. That will be one of the factors that the company can maximize their profit in the future. Every value of figure that includes in the annual report was calculated to get the analysis of the market structure and also sketch of every particular graph.
Background of AirAsia
Air Asia was initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than its main competitor, Malaysia Airlines. Originally, it was founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased
The purpose of this assignment is to apply the concept of microeconomics in analysis of the company that listed in Bursa Malaysia. We are required to select one of the companies that listed in Bursa Malaysia. Described the background and the type of products or services offered by this company. Besides that, we need to explain type of market structure that this company can be categorizes into and also explain the characteristics of that market structure. By using the annual report from this particular company of at least 3 years, do an analysis on cost, revenue, and profit of this company. All types of figure in balance sheet and income statement will be calculated and showed by graph to prove the difference figures in the particular years.
The company we selected is AirAsia Berhad. As we know Air Asia is one of the famous airline companies in Malaysia. AirAsia is a name synonymous with low fares, quality service and dependability. With over 110 routes across 13 countries, AirAsia is truly Asia’s leading airline with the widest route connectivity and largest customer base. With the unmistakable tagline, “Now Everyone Can Fly”, AirAsia has made flying affordable for more than 61million.
As a largest and successful firm in the particular industries, it is suitable to be an example of the oligopoly competition because there are only a small number of firms that joined or operates business in this sector. That will be one of the factors that the company can maximize their profit in the future. Every value of figure that includes in the annual report was calculated to get the analysis of the market structure and also sketch of every particular graph.
Background of AirAsia
Air Asia was initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than its main competitor, Malaysia Airlines. Originally, it was founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased
References: http://en.wikipedia.org/wiki/Air_Asia http://www.google.com.my/#hl=en&source=hp&q=Air+Asia&aq=f&aqi=g10&aql=&oq=&gs_rfai=&fp=9c816dee80b58854 http://www.airasia.com/my/en/home.html http://www.airasia.com/my/en/corporate/corporateprofile.html? http://www.airasia.com/my/en/corporate/jobsairasia.html?