micromax project
Acknowledgement
we have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. we are highly indebted to (Name of your Organization Guide) for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. we would like to express my gratitude towards our parents for their kind co-operation and encouragement which help us in completion of this project. we would like to express our special gratitude and thanks to industry persons for giving me such attention and time. our thanks and appreciations also go to our mates in developing the project and people who have willingly helped us out with their abilities.
Contents
I. Abstract
II. Introduction
III. History
IV. Products
a. Mobile Phones
b. LED Televisions
c. Micromax Funbook Tablet
d. Micromax Funbook Pro Tablet
V. Micromax 's competitors
VI. Recent Controversies about micromax
a. Arrests in Bribery Case
b. Micromax CEO Deepak Mehrotra quits
c. Micromax’s Hugh bet
VII. Bibliography
Abstract
Micromax, is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics). The Indian brand is reaching out to the global frontiers with innovative products that challenge the status quo that Innovation comes with a price. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design.
Globally, Micromax caters to a varied target audience having their focus majorly on the youth. their overseas product portfolio is tailor-made to suit the needs and aspirations of growing consumer base in the international markets.
we have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. we are highly indebted to (Name of your Organization Guide) for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. we would like to express my gratitude towards our parents for their kind co-operation and encouragement which help us in completion of this project. we would like to express our special gratitude and thanks to industry persons for giving me such attention and time. our thanks and appreciations also go to our mates in developing the project and people who have willingly helped us out with their abilities.
Contents
I. Abstract
II. Introduction
III. History
IV. Products
a. Mobile Phones
b. LED Televisions
c. Micromax Funbook Tablet
d. Micromax Funbook Pro Tablet
V. Micromax 's competitors
VI. Recent Controversies about micromax
a. Arrests in Bribery Case
b. Micromax CEO Deepak Mehrotra quits
c. Micromax’s Hugh bet
VII. Bibliography
Abstract
Micromax, is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics). The Indian brand is reaching out to the global frontiers with innovative products that challenge the status quo that Innovation comes with a price. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design.
Globally, Micromax caters to a varied target audience having their focus majorly on the youth. their overseas product portfolio is tailor-made to suit the needs and aspirations of growing consumer base in the international markets.
Bibliography: www.micromaxinfo.com www.wikipedia.com www.indiatimes.com www.aajtak.com