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Startup Revolutionizes Apparel Shopping,
Reduces Returns with Virtual Fitting Room
Customer: Styku
Website: www.styku.com
Customer Size: 9 employees
Country or Region: United States
Industry: Professional services—
Software engineering
"Utilizing multiple Kinect for Windows depth sensors, we were able to create a full body scan in only one second.” Raj Sareen, Chief Executive Officer, Styku
Styku is out to solve the problem of finding clothes that fit. It
Customer Profile
Styku has pioneered an apparel-fitting visualization platform that retailers can use to let consumers virtually try on clothing before they buy. The Los
Angeles-based startup has nine employees. paired Kinect for Windows with its software to give consumers a
Software and Services
Kinect for Windows
Technologies
− Data depth
− Microsoft .NET Framework
retailers valuable feedback. Styku moved to market quickly using
Hardware
Kinect for Windows sensor
For more information about other
Microsoft customer successes, please visit: www.microsoft.com/casestudies chance to virtually try on clothes before they buy. The technology, soon to be offered by major retailers, such as
Brooks Brothers, IM-Label, and others, aims to improve the shopping experience, boost retail sales, reduce returns, and give the Kinect for Windows sensor and software development kit.
Business Needs
While many people love to shop, others hate the frustration of trying on item after item. It’s even worse in the online world, where some consumers won’t buy clothing for fear of having to return items. Those that do shop online often return up to 40 percent of their purchases (“Finding the
Right Fit for Online Clothing Sales,” Bernice
Hurst, RetailWire, January 2012). The problem is compounded for military uniform manufacturers, which often fit thousands of soldiers multiple times a year. Poor-fitting body armor makes soldiers more vulnerable and limits their
Reduces Returns with Virtual Fitting Room
Customer: Styku
Website: www.styku.com
Customer Size: 9 employees
Country or Region: United States
Industry: Professional services—
Software engineering
"Utilizing multiple Kinect for Windows depth sensors, we were able to create a full body scan in only one second.” Raj Sareen, Chief Executive Officer, Styku
Styku is out to solve the problem of finding clothes that fit. It
Customer Profile
Styku has pioneered an apparel-fitting visualization platform that retailers can use to let consumers virtually try on clothing before they buy. The Los
Angeles-based startup has nine employees. paired Kinect for Windows with its software to give consumers a
Software and Services
Kinect for Windows
Technologies
− Data depth
− Microsoft .NET Framework
retailers valuable feedback. Styku moved to market quickly using
Hardware
Kinect for Windows sensor
For more information about other
Microsoft customer successes, please visit: www.microsoft.com/casestudies chance to virtually try on clothes before they buy. The technology, soon to be offered by major retailers, such as
Brooks Brothers, IM-Label, and others, aims to improve the shopping experience, boost retail sales, reduce returns, and give the Kinect for Windows sensor and software development kit.
Business Needs
While many people love to shop, others hate the frustration of trying on item after item. It’s even worse in the online world, where some consumers won’t buy clothing for fear of having to return items. Those that do shop online often return up to 40 percent of their purchases (“Finding the
Right Fit for Online Clothing Sales,” Bernice
Hurst, RetailWire, January 2012). The problem is compounded for military uniform manufacturers, which often fit thousands of soldiers multiple times a year. Poor-fitting body armor makes soldiers more vulnerable and limits their