Microsoft Surface

Term Report Microsoft Surface Table Acknowledgements We would like to express our deepest appreciation for our professor, Dr. Michael Kamins. It would have been practically impossible for us to pursue this project without his invaluable advice and guidance. We would also like to thank our classmates for encouraging us during our presentation and providing great advice to improve our project. We would also like to thank the Stony Brook College of Business for allowing us to use the college facilities. Finally, we also extend our heartfelt thanks to our family and well-wishers. Contents Introduction……………………………………………………………………………………………1-4 History …………………………………………………………………………………………………2-5 Application…………………………………………………………………………………………….3-6 4 Ps 4.1 Product……………………………………………………………………………4-12 4.2 Price……………………………………………………………………………….4-14 4.3 Place………………………………………………………………………………4-15 4.4 Promotion…........………………………………………………………………...4-16 4 Cs 5.1 Consumer…………………………………………………………………………5-17 5.2 Competition ………………………………………………………………………5-18 5.3 Community …………………….…………………………………………………5-18 3.4 Company... ……………………………………………………………………….5-19 Conclusion…………………………………………………………………………………………...6-21 Bibliography…………………………………………………………………………………………7-22 Appendix _Appendix _I Microsoft Surface Table Order Form (U.S.) 1. Introduction: Over the past couple of years, a new class of interactive device has begun to emerge, what can best be described as “surface computing”. The Surface table typically incorporates a rear-projection display coupled with an optical system to capture touch points by detecting shadows from below. Different approaches to doing the detection have been used, but most employ some form of IR illumination coupled with IR cameras. With today’s camera and signal-processing capability, reliable responsive and accurate multi-touch capabilities can be achieved. Surface Table is a new way of working with computers

Bibliography: wikipedia.com microsoft.com/surface google.com technabob.com infoworld.com youtube.com 7.aboutmicrosoftsurface.com Appendix I Microsoft Surface Order Form (U.S) {draw:frame} {draw:frame}