Microsoft windows - information rules
MICROSOFT WINDOWS
I. Introduction
Microsoft Windows is a series of graphical interface operating systems developed, marketed, and sold by Microsoft. Windows was introduced in 1985 as a graphical operating environment for MS-DOS regarding to the growing number of users interest in graphical user interfaces (GUI). As a result, the world’s personal computer market is gradually dominated by Microsoft Windows with over 90% market share, surpassing Mac OS, which had been introduced in 1984. In September 2013, Widows incessantly introduces different versions of Windows for personal computers, mobile devices, server computers, and embedded devices, for instance Windows 8, Windows Phone 8, Windows Server 12, and Windows Embedded 8.
II. Concepts
1. Cost leadership and Differentiation
“Cost of leadership strategies are used by businesses to create a low cost of operation within their niche. The use of this strategy is primarily to gain advantage over its competitors in the same industry by reducing operation costs.”
Competitive advantage is one the benefits a firm can get. Moreover, by increasing the profit and minimize the cost of production is also give an advantages to the company to earn more profit. Moreover, by increasing the market or the demand of the market is also giving the corporation more opportunities to earn more profit. It has created a niche for itself in the software field in which the Windows operating system is dominating almost 95 percent of personal computer industry. The ease of using and comparatively lower costs for the products has enabled them to become the leaders in software industry. Cost of leadership strategies are pursued in conjunction with differentiation strategies.
The differentiation strategies are also one of strategies that the Microsoft Corporation is implementing. The differentiation strategies are involves by making differentiating products or services in comparison with competitors’. Furthermore, new products must offer
I. Introduction
Microsoft Windows is a series of graphical interface operating systems developed, marketed, and sold by Microsoft. Windows was introduced in 1985 as a graphical operating environment for MS-DOS regarding to the growing number of users interest in graphical user interfaces (GUI). As a result, the world’s personal computer market is gradually dominated by Microsoft Windows with over 90% market share, surpassing Mac OS, which had been introduced in 1984. In September 2013, Widows incessantly introduces different versions of Windows for personal computers, mobile devices, server computers, and embedded devices, for instance Windows 8, Windows Phone 8, Windows Server 12, and Windows Embedded 8.
II. Concepts
1. Cost leadership and Differentiation
“Cost of leadership strategies are used by businesses to create a low cost of operation within their niche. The use of this strategy is primarily to gain advantage over its competitors in the same industry by reducing operation costs.”
Competitive advantage is one the benefits a firm can get. Moreover, by increasing the profit and minimize the cost of production is also give an advantages to the company to earn more profit. Moreover, by increasing the market or the demand of the market is also giving the corporation more opportunities to earn more profit. It has created a niche for itself in the software field in which the Windows operating system is dominating almost 95 percent of personal computer industry. The ease of using and comparatively lower costs for the products has enabled them to become the leaders in software industry. Cost of leadership strategies are pursued in conjunction with differentiation strategies.
The differentiation strategies are also one of strategies that the Microsoft Corporation is implementing. The differentiation strategies are involves by making differentiating products or services in comparison with competitors’. Furthermore, new products must offer
References: Microsoft corporation and the strategies marketing essay. (n.d.). Retrieved from http://www.ukessays.com/essays/marketing/microsoft-corporation-and-the-strategies-marketing-essay.php Hartnall, K. (n.d.). Externalities and network effects. Retrieved from http://www.hartnall.com/2009/03/externalities-network-effects/ Edlin, A., & Harris, R. (2013). The role of switching costs in antitrust analysis: A comparison of microsoft and google. In 15 YALE J.L. & TECH. 169. Retrieved from http://www.crai.com/uploadedFiles/Publications/the-role-of-switching-costs-in-antitrust-analysis-a-comparison-of-microsoft-and-google.pdf Microsoft windows. (n.d.). Retrieved from http://en.wikipedia.org/wiki/Microsoft_Windows Porter�s generic strategies. (n.d.). Retrieved from http://www.ukessays.co.uk/essays/management/porters-generic-strategies.php Shapiro, C., & Varian, H. (1999). Information rules. Boston: Harvard Business School Press.