Milton Glaser Research Paper

Milton Glaser was born June 6, 1929 in New York. He studied (1948–51) at the Cooper Union Art School and (1952–53), as a Fulbright Scholar, attended the academy of fine arts, Bologna, Italy under Giorgio Morandi. From 1954 to 1974 glaser was the founder and president of the ‘push pin' studio (with Semour Chwast, Reynold Ruffins and Edward Sorel) in New York and from 1955 to 1974 the editor and co-art director of the ‘push pin graphic' magazine. in an era dominated by swiss rationalism, the push pin style celebrated the eclectic and eccentric design of the passé past while it introduced a distinctly contemporary design vocabulary, with a wide range of work that included record sleeves, books, posters, logos, font design and magazine formats. in 1968, glaser and clay felker founded ‘new york magazine'. glaser was president
and design director until 1977
(as well as its ‘underground gourmet' - writing about good, cheap restaurants in N Y). publication design had become a big interest. since founding milton glaser, inc. in 1974, milton glaser, inc., the work produced at his manhattan studio has encompassed a wide range of design disciplines - print graphics:

identity programs for corporate and institutional marketing purposes, logos (among them the ‘I love new york' logo for the new york state department of commerce, that became the most frequently imitated logo design in human history).
he has designed and illustrated more than 300 posters (remember his bob dylan poster for CBS records?); environmental and interior design: exhibitions, interiors and exteriors of restaurants, shopping malls, supermarkets, hotels, and other retail and commercial environments. from 1975 to 1977 milton glaser was the design director of ‘village voice' magazine. in 1983 he founded the company WBMG, a studio dedicated to magazine and newspaper design work, with walter bernard (former art director of ‘time'). since its inception, they have designed more than 50 magazines, newspapers and periodicals around the world : among them ‘la vanguardia' in barcelona, ‘o globo' in rio de janeiro, l'espresso in rome ‘the washington post', ‘money', the french ‘the nation', ‘paris match', ‘l´express',
‘esquire',
‘jardin des modes', and ‘business tokyo' in japan. from the start of his career, milton glaser has been an active member of both the design and education communities:

he taught design at the school of visual arts in new york in one of america's most respected programs. milton glaser has been the subject of solo exhibitions at the centre georges pompidou, paris; the lincoln center gallery, new york; the houghton gallery at the cooper union, new york; the AIGA gallery in new york; the philadelphia museum of art,...his work is included in the permanent collections of many international art museums. Smithsonian's cooper-hewitt national design museum has chosen milton glaser to receive the 2004 national design award.

In 2004, Milton Glaser was chosen to receive the National Design Award from the Smithsonian's Cooper-Hewitt National Design Museum.

In the aftermath of September 11, 2001, Glaser modified his 'I Love NY' symbol, and added the words 'More Than Ever'.

Born in 1929, Milton Glaser was educated at the High School of Music and Art and the Cooper Union art school in New York and, via a Fulbright Scholarship, the Academy of Fine Arts in Bologna, Italy.

After graduating (1951) from New York's Cooper Union Art School, he studied in Italy. In 1954 Glaser and three partners founded a groundbreaking New York design firm, the Push Pin Studio.

One of his most famous designs is the 1976 "I Love New York" logo.
The "I love NY" slogan and logo was developed to promote tourism in New York State. It was first used in 1977.

For a quarter century The Push Pin Studios produced an award-winning bi-monthly publication, The Push Pin Graphic.