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Mini Business Plan Marquee Night Club

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Mini Business Plan Marquee Night Club
Marquee: The Business of Nightlife
Mini Business Plan

Hong Minh Nguy – Pforzheim MBA WS 2014

THE FIRST MILE – MINI BUSINESS PLAN TEMPLATE

THE HOLLYWOOD PITCH
OVERVIEW
Create a sketch to visualize the proposed product or service

Nightlife business in New York City is an attractive industry, which generate a great amount of revenue every year. However, this business is considered to have a short lifecycle. What if a fascinating nightclub was built and successful operated for a long time?

PITCH
A nightclub built in strategic way satisfied all kinds of clubgoers KEY MESSAGES
• Primary Job-to-be-done – Find and develop a new place that suited all main purposes nightclub business • Secondary Job-to-be-done – Make the club become a desireable place for all clubgoers

DIFFERENTIATING
FEATURES
• Make customers be one part of project since the beginning day

© Copyright 2014 Innosight LLC

2

THE FIRST MILE – MINI BUSINESS PLAN TEMPLATE

PRODUCT/SERVICE OVERVIEW
PRODUCT/SERVICE SUMMARY: A space that fulfill all clubgoers’ desire of drinking, dancing, entertainment and special events
HOW WELL PRODUCT/SERVICE
MEETS END-USER CRITERIA:

HOW WELL PRODUCT/SERVICE
MEETS COMPANY CRITERIA:

Importance of job

Revenue

Frequency of job

Margin

WIN-WIN
FOR ALL
INVOLVED
?

Unsatisfactory alternatives
Novelty of offering

HOW WELL PRODUCT/SERVICE
MEETS VALUE CHAIN PARTNER
CRITERIA:
Strategic fit

Operating costs
Lifecycle

High
Moderate
Low

Growth potential
Performing returns

© Copyright 2014 Innosight LLC

3

THE FIRST MILE – MINI BUSINESS PLAN TEMPLATE

JOBS-TO-BE-DONE OVERVIEW
JOB-TO-BE-DONE
STATEMENT

„find place that I can have a lot of fun“ Customers don‘t mind paying higher price if they are having more fun here.

„ find place that i can celebrate my special events “

Customers are often famous stars so they want to celebrate their events or parties in a special and private way.

TARGET
CUSTOMER

Image

„I don‘t want to be annoyed by the neiboring groups“ © Copyright
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