Minimalist package can make the brand successful in supermarket
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Table of Contents
CHAPTER 1 - INTRODUCTION
1.1: Study Background................................................................................................ 7
1.2: Study Area............................................................................................................ 8
1.3: Dissertation Structure........................................................................................... 9
1.4: Aim and Objectives.............................................................................................. 9
CHAPTER 2 - LITERATURE REVIEW
2.1: Introduction.......................................................................................................... 10
2.2: Minimalism and its Application........................................................................... 10
2.3: Marketing Strategy about Branding..................................................................... 10
2.4: The Role of Packaging and its Influence to Consumer........................................ 12
CHAPTER 3 - RESEARCH METHODOLOGY
3.1: Introduction.......................................................................................................... 13
3.2: Data Used............................................................................................................. 13
3.3: Methods and Techniques...................................................................................... 13
CHAPTER 4 - RESULTS
4.1: Introduction.......................................................................................................... 14
4.2: Results + 4.3: Discussion of Results.................................................................... 14
CHAPTER 5 - DISCUSSION
5.1: Introduction.......................................................................................................... 18
5.2: Discussion............................................................................................................ 18
CHAPTER 6 -
Table of Contents
CHAPTER 1 - INTRODUCTION
1.1: Study Background................................................................................................ 7
1.2: Study Area............................................................................................................ 8
1.3: Dissertation Structure........................................................................................... 9
1.4: Aim and Objectives.............................................................................................. 9
CHAPTER 2 - LITERATURE REVIEW
2.1: Introduction.......................................................................................................... 10
2.2: Minimalism and its Application........................................................................... 10
2.3: Marketing Strategy about Branding..................................................................... 10
2.4: The Role of Packaging and its Influence to Consumer........................................ 12
CHAPTER 3 - RESEARCH METHODOLOGY
3.1: Introduction.......................................................................................................... 13
3.2: Data Used............................................................................................................. 13
3.3: Methods and Techniques...................................................................................... 13
CHAPTER 4 - RESULTS
4.1: Introduction.......................................................................................................... 14
4.2: Results + 4.3: Discussion of Results.................................................................... 14
CHAPTER 5 - DISCUSSION
5.1: Introduction.......................................................................................................... 18
5.2: Discussion............................................................................................................ 18
CHAPTER 6 -
References: Psychology: Learning, Memory, and Cognition, 38, 1512-1529 Books: Ian, L.(2012). Mini Graphics 2. Sandu Publishing, China. Nigel,H. (2008). The Global Brand. Palgrave Macmillan, New York. Song, Y. and Zhong, Z. (2008). Brand Vision 2008. Architecture and Journalism, A&J International Design Media Limited Allen.P.A. (2006). Brand Simple: How the Best Brands Keep it Simple and Succeed. Palgrave Macmillan, New York. Charlotte, R. (2009). iDentify. RotoVision SA, Switzerland. Stacey, K.G. (2007). Packaging Makeovers: Graphic Redesign for Market Change. Rockport Publisher, USA. Gavin, A.(2011). Packaging the Brand. AVA Publishing SA, Switzerland Internet page: A2591 (2011) More minimalist effect in the maximalist market!. http://www.a2591.com/ 2011/03/more-minimalist-effect-in-maximalist.html Be More With Less (2011) The Downside of Minimalism. http://bemorewithless.com/2011/ the-downside-of-minimalism/ Tutor2U (2012) Product- The Product Life Cycle. http://www.tutor2u.net/business/gcse/ marketing_product_life_cycle.htm Astuteo (2009) Eight Major Failures of the Tropicana Redesign. http://astuteo.com/desktop/ articles/tropicana-redesign AdAge Agency News (2011)Why Starbucks ' Move to Brand Minimalism Is Part of Bigger Trend 148060/. 7 January, 2011 -22-