Overview
Boyi Xie
March 5, 2012
Michael Porter’s Five Forces
Outline
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Products
Suppliers/Customers
Industry Compe?tors
Cost
Revenue & profit
Overall trends
Other factors
Products
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Aluminum
Copper
Lead
Zinc
Gold
Silver
Uranium oxide
Diamonds
Stainless Steel Materials
Iron Ore
Coal
Aluminum
Zinc
Copper
Gold
Iron ore
Diamond
Marketing & Customers
• Marke?ng centers of mining companies
• Sell products at the most advantageous price to make the most of their intrinsic value
• Act as a source of specialist exper?se
• Iden?fy value opportuni?es
• Customer service:
• Technical assistance
• Transporta?on, e.g. BHP Shipping, Rio Tinto Marine
• Customers
• Jewelry makers. E.g. gold, silver and diamonds
• Manufacturing/construc?on companies.
• E.g Hyundai Steel
• Government
• Other retailers
BHP Billiton
• BHP Billiton is a global mining, oil and gas company headquartered in Melbourne, Australia and with a major management office in
London, UK. It is the world’s largest mining company measured by revenue. • BHP Billiton was created in 2001 through the merger of the
Australian Broken Hill Proprietary Company Limited (BHP) and the
Anglo‐Dutch Billiton plc. (Billiton origins stretch back to 1860)
• It is now a dual‐listed company in Australian Securi?es Exchange and
London Stock Exchange.
• It operates a wide variety of mining and processing opera?ons in 25 countries, employing approximately 41,000 people.
• It has opera?ons on: aluminum, diamonds, iron ore, petroleum, stainless steel, uranium, etc.
• Mines in: Algeria, Australia, Brazil, Canada, South Africa, USA
Rio Tinto
• Rio Tinto, now headquartered in London, UK (and Brisbane,
Australia), was founded in 1873, when a mul?na?onal consor?um of investors