Minority Research Paper

PRINCIPLES OF MARKETING - MKTG_310_C_12-53
February 7th, 2013
Minority Research Paper # 1

HISPANIC AMERICAN
Question: Total numbers in the U.S.
Answer: 52.0 million is the estimated Hispanic population of the United States as of July 1, 2011

Question: Percent of the total U. S. population
Answer: 63% of Hispanic-origin people in the United States who were of Mexican background in 2010.

Question: Rate of growth
Answer: More than 1 of every two people added to the nation's population between July 1, 2008, and July 1, 2009, was Hispanic. There were 1.4 million Hispanics added to the population during the period.

Question: Average household size
Answer: 10.7 million of Hispanic family households in the United States in 2011. Of these households, 61.1 percent included children younger than 18.

Question: Average age
Answer: 27 years is the Median age of the Hispanic population in 2012. This compared with 36.9 years for the population as a whole.

Question: % with college degrees
Answer: 13% of the Hispanic population 25 and older with a bachelor's degree or higher in 2010.

Question: Average or median income levels
Answer: $37,759 is the median income of Hispanic households in 2010.

Question: Geographic location(s) – metro, states, etc.
Answer: More than 50% of all the Hispanic-origin population that lived in California. Florida, and Texas as of July 1, 2011. According to the 2010 Census, California was home to 14.0 million Hispanics, Texas was home to 9.5 million, and Florida was third with 4.2 million.
16 states with at least a half-million Hispanic residents–Arizona, California, Colorado, Florida, Georgia, Illinois, Massachusetts, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Texas, Virginia and Washington.
14 million of California's population that was Hispanic in 2010, the highest of any state. 50 of the nation's 3,143 counties that were majority-Hispanic. 312,000 increased in California's Hispanic