Minutes
INTRODUCTION
James Oranth, the vice – president of Nupath Foods Inc. was very much satisfied with the latest sales figures of the company. He was pleased with the successful marketing campaign of the sagging sales of Prowess cat food as the Sales volume of the product has increased by 20 percent in the past quarter compared with the previous year. The market share was up as well. The improved sales of Prowess were credited to Denise Washington who was the brand manager for cat food at Nupath. She was a very promising employee of Nupath as she has shown her talent in only two of her work in the company. Now, James Ornath wanted to reward her by promoting her to the recently vacated position of Market Research Coordinator. The job would give broader experience in some high profile work, which will enhance her work at Nupath. It must be noted that Ornath’s career boosted by working in the same post at Nupath several years ago. When James Ornath told Denise about the promotion, she was shocked ashen thought being a brand manager would bring her success more in top management level as the job involved directly to the company’s profitability. She was now in an odd situation and did not know what todo?The aim of this report is to carry out a strategic analysis of Denise Washington and to sort out her problem with Nupath Food Inc. from the evaluation of the case study and as well as related external research. The report consists of the SWOT Analysis model.
BACKGROUND
Denise Washington had joined Nupath Foods Inc. less than two years ago as an assistant brand manager after leaving a similar job at a consumer products firm. She was one of the few women in marketing management at Nupathand had a promising career with the company. James Ornath, the vice- president of Nupath was very impressed with her job and decides to promote her. He offered her the recently vacated position of Market Research Coordinator. However, Denise Washington was shocked by hearing about her
James Oranth, the vice – president of Nupath Foods Inc. was very much satisfied with the latest sales figures of the company. He was pleased with the successful marketing campaign of the sagging sales of Prowess cat food as the Sales volume of the product has increased by 20 percent in the past quarter compared with the previous year. The market share was up as well. The improved sales of Prowess were credited to Denise Washington who was the brand manager for cat food at Nupath. She was a very promising employee of Nupath as she has shown her talent in only two of her work in the company. Now, James Ornath wanted to reward her by promoting her to the recently vacated position of Market Research Coordinator. The job would give broader experience in some high profile work, which will enhance her work at Nupath. It must be noted that Ornath’s career boosted by working in the same post at Nupath several years ago. When James Ornath told Denise about the promotion, she was shocked ashen thought being a brand manager would bring her success more in top management level as the job involved directly to the company’s profitability. She was now in an odd situation and did not know what todo?The aim of this report is to carry out a strategic analysis of Denise Washington and to sort out her problem with Nupath Food Inc. from the evaluation of the case study and as well as related external research. The report consists of the SWOT Analysis model.
BACKGROUND
Denise Washington had joined Nupath Foods Inc. less than two years ago as an assistant brand manager after leaving a similar job at a consumer products firm. She was one of the few women in marketing management at Nupathand had a promising career with the company. James Ornath, the vice- president of Nupath was very impressed with her job and decides to promote her. He offered her the recently vacated position of Market Research Coordinator. However, Denise Washington was shocked by hearing about her