Gerald V. Post
Copyright © 2012 by Gerald V. Post
Management Information Systems Cases ............................................................................. 1 Introduction to Case Studies ................................................................................................. 1 Overview ................................................................................................................................ 1 Amazon.com ........................................................................................................................... 2 Sales and Relationships ..................................................................................................... 2 Digital Content ................................................................................................................... 3 Sales Taxes ......................................................................................................................... 4 Information Technology ..................................................................................................... 4 New Services....................................................................................................................... 6 Financial Performance ....................................................................................................... 7 Case Questions ................................................................................................................... 8 Additional Reading ............................................................................................................. 9 Tennessee Valley Authority (TVA) ...................................................................................... 11 Management and Employees ........................................................................................... 12 TVA in the 1970s