Mis - Creativity in Organizations

MIS 484

Creativity in Organizations

Dr. Tunç T. Evcimen Bogazici University Management Information Systems Department Arama Participatory Management Consulting

2006

Boğaziçi University The School of Applied Disciplines Management Information Systems Department

Introduction to Creativity and Innovation

Boğaziçi University The School of Applied Disciplines Management Information Systems Department

Misconceptions
Eccentric Personality Art Intelligence Good Only a Natural Talent
Amabile, 1996
MIS-484 Creativity in Organizations

“Every act of creation is first of all an act of destruction.”

Spanish Artist and Painter. 1881-1973

Pablo R. Picasso

MIS-484 Creativity in Organizations

Previous Approaches to Creativity Definition:

Focus on Creative Process
Instead of random associations “bisociative process”
– the deliberate connecting of two previously noted, which was irrelevant in the old and is relevant in the new context (Kestler, 1964)

MIS-484 Creativity in Organizations

Previous Approaches to Creativity Definition:

Focus on Creative Process
– Creative activity appears simply to be a special class of problem solving activity characterized by novelty, unconventionality, persistence and difficulty in problem formulation (Newell, 1962)

MIS-484 Creativity in Organizations

Previous Approaches to Creativity Definition:

Focus on Creative People
Creativity refers to the abilities that are most characteristic of creative people
– Guilford, 1950

MIS-484 Creativity in Organizations

Previous Approaches to Creativity Definition:

Focus on Creative Product
Focus on creative product: – Suprise, satisfaction, stimulation, savoring, effective suprise,”shock of recognition” in the observer (Jackson and Messick, 1965; Bruner, 1962) – Novelty and appropriateness: statistically uncommon, adaptive to reality (Barron, 1955)
MIS-484 Creativity in Organizations

Creativity
Creativity is the production of novel