Management
FALL 2010 - Unique Numbers: 03905, 03910, 03915
Instructor tructorBin Gu – bin.gu@mccombs.utexas.edu
Dr.
Information, Risk, & Operations Management (IROM) Dept.
Office
CBA 5.228
Office Hours
MW 4:00-5:00 pm or by appointment
Qian Tang - qian.tang@phd.mccombs.utexas.edu
Teaching Assistant
CBA 1.308B
Office
TBD
Office Hours
Course Description
Information technology (IT) has transformed all aspects of 21st century business and everyday life. New
IT investments continue to be staggering. Worldwide, over $2.5 trillion is invested in IT. In the U.S., over 50% of capital expenditures are related to IT. Information systems influence business processes, organizational structures, and the ways people do business, work, and communicate. Emerging technologies have triggered new forms of organization and business process innovation; they have also impacted organizational structure, culture, politics, decision making, and society as a whole. IT is transforming how physical products are designed, how services are bundled with products, and how individuals interact with businesses and with other individuals. A silent transformation is occurring as more and more physical products use embedded IT to improve customer experience and product performance. The pervasiveness of IT is expanding global trade and changing how and where work is performed. It is vital that future managers—in every area of business—have a working knowledge of modern IT, practical experience in its use, and management perspective on how IT is used in organizations.
MIS 301 will focus on three broad issues: (a) data and enterprise systems; (b) IT and competitive strategies; and (c) emerging technologies. While there is some introduction to the practical business use of hands-on technology, the real value that McCombs majors will gain from MIS 301 will come from understanding the strategic business possibilities inherent at