I, Ms. Reshma S. Dhembare
Hereby declare that this project report is the record of authentic work carried out by me during the period from 2-4-2012 to 5-6-2012 and has not been submitted to any other University or Institute for the award of any degree / diploma etc.
Signature:
Name of the student : Reshma S. Dhembare.
Date :
CERTIFICATE
This is to certify that Ms. RESHMA SHAMRAW DHEMBARE of MGM’s College of Commerce has successfully completed the project work titled “CONSUMER BUYING BEHAVIOUR IN NOKIA MOBILE” in partial fulfillment of requirement for the completion BMS as prescribed by the University of Mumbai.
This project report is the record of authentic work carried out by him / her during the period from 2-4-2012 to 5-6-2012. She has worked under my guidance.
Signature
Name: prof. Reshma Nair Project Guide (Internal)
Date: `
Counter signed by
Signature
Name
Principal: Dr. R.S.GOSH.
Date:
ACKNOWLEDGEMENT
I express my sincere gratitude towards Dr.R.S Ghosh, Director ,MGM’s College of Commerce, Kamothe for her support in completion of this project.
I am thankful to my project guide (internal) Mrs.Reshma Nair for her support which helped me at all stages of project completion.
I am also thankful to my family members and friends for their co-operation.
Name of student: Reshma S. Dhembre.
Executive summary
Mobile phone market in India is going through major changes. Key players are losing market share while new and young companies, mostly from Asian countries, are coming to the market. At the same time the market is slowly expanding when people are buying more