Mis Mdcm Case Analysis
Management Information Systems Term III
Group – 3, Subgroup-2
Section - F
MDCM Inc.
Case Study Solution
Submitted to Prof. Ashwani Kumar By Section – F, Group – 3, Subgroup-2
Avin Piparsania Vamshidhar Pasikanti PGP27347 PGP27390 Vikas Siddheshwar Vinay Karodia PGP27392 PGP27393
On 24th Mar 2012
1|Page IIM Lucknow
Management Information Systems Term III
Group – 3, Subgroup-2
Section - F
MDCM Inc. (A): IT Strategy Synchronization
You are a member of the MDCM executive team. Use the information given in this case to help solve this management crisis with the other executive team members in your group. Your team should define the overall corporate strategy for MDCM, the business goals matched to this strategy, & the related high-level IT objectives. Be prepared to present your recommendation to the MDCM corporate board
MDCM’s Overall Corporate Strategy
MDCM Inc. used to be a market leader in terms of market share (54%, 1985) but over the years the figure has deteriorated due to increased internal costs & intensive competition in the industry. The major strategic objective of the company is to boost profits by increasing productivity. This can be achieved with successful implementation of Information Technology. There is a requirement to stem the losses it is suffering due to competition & inefficiency. The other objective is to become a market leader in the medical product manufacturing industry. The company should invest in information technology which will add value to its products, increase market share & also increase profits recorded. The company should reduce its internal costs. This can be achieved through the identification of functional areas where information technology should be used for the reduction of costs. Such a strategy should be used to improve the efficiency & effectiveness in the company. At last the organization aims at increasing its market share. The following is an analysis to discuss about MDCM’s strategic
Group – 3, Subgroup-2
Section - F
MDCM Inc.
Case Study Solution
Submitted to Prof. Ashwani Kumar By Section – F, Group – 3, Subgroup-2
Avin Piparsania Vamshidhar Pasikanti PGP27347 PGP27390 Vikas Siddheshwar Vinay Karodia PGP27392 PGP27393
On 24th Mar 2012
1|Page IIM Lucknow
Management Information Systems Term III
Group – 3, Subgroup-2
Section - F
MDCM Inc. (A): IT Strategy Synchronization
You are a member of the MDCM executive team. Use the information given in this case to help solve this management crisis with the other executive team members in your group. Your team should define the overall corporate strategy for MDCM, the business goals matched to this strategy, & the related high-level IT objectives. Be prepared to present your recommendation to the MDCM corporate board
MDCM’s Overall Corporate Strategy
MDCM Inc. used to be a market leader in terms of market share (54%, 1985) but over the years the figure has deteriorated due to increased internal costs & intensive competition in the industry. The major strategic objective of the company is to boost profits by increasing productivity. This can be achieved with successful implementation of Information Technology. There is a requirement to stem the losses it is suffering due to competition & inefficiency. The other objective is to become a market leader in the medical product manufacturing industry. The company should invest in information technology which will add value to its products, increase market share & also increase profits recorded. The company should reduce its internal costs. This can be achieved through the identification of functional areas where information technology should be used for the reduction of costs. Such a strategy should be used to improve the efficiency & effectiveness in the company. At last the organization aims at increasing its market share. The following is an analysis to discuss about MDCM’s strategic