Preview

Miss

Powerful Essays
Open Document
Open Document
5675 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Miss
International Journal of Wine Marketing
Emerald Article: Wine Purchasing in Singapore: A Supermarket Observation Approach Ian Handley, Lawrence Lockshin

Article information:
To cite this document: Ian Handley, Lawrence Lockshin, (1997),"Wine Purchasing in Singapore: A Supermarket Observation Approach", International Journal of Wine Marketing, Vol. 9 Iss: 2 pp. 70 - 82 Permanent link to this document: http://dx.doi.org/10.1108/eb008671 Downloaded on: 26-12-2012 Citations: This document has been cited by 2 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 234 times since 2008. *

Users who downloaded this Article also downloaded: *
Ian Handley, Lawrence Lockshin, (1997),"Wine Purchasing in Singapore: A Supermarket Observation Approach", International Journal of Wine Marketing, Vol. 9 Iss: 2 pp. 70 - 82 http://dx.doi.org/10.1108/eb008671 Ian Handley, Lawrence Lockshin, (1997),"Wine Purchasing in Singapore: A Supermarket Observation Approach", International Journal of Wine Marketing, Vol. 9 Iss: 2 pp. 70 - 82 http://dx.doi.org/10.1108/eb008671 Ian Handley, Lawrence Lockshin, (1997),"Wine Purchasing in Singapore: A Supermarket Observation Approach", International Journal of Wine Marketing, Vol. 9 Iss: 2 pp. 70 - 82 http://dx.doi.org/10.1108/eb008671

Access to this document was granted through an Emerald subscription provided by Newcastle University For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years ' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275



Citations: 74 the shelf space allocated represents an investment proportionate to the supermarket 's belief in the profitability of the category (Folwell and Moberg 1993) 75 Contrary to supposition that the sales would be represented by the facings on the shelf (Folwell and Moberg 1993), a quick analysis of raw data from the observations paints a different picture 80 learn how to consume and enjoy them, especially in high context cultures where being seen to be part of the crowd is important (Takada and Jain 1991)

You May Also Find These Documents Helpful

  • Good Essays

    Bonny Doon Analysis

    • 1373 Words
    • 5 Pages

    Traditionally wine was seen as a “pretentious” product in U.S, but by the late 1990’s to early 2000’s, wine started to become a popular social drink for the masses. In addition, the market became more adventurous, demanding unusual “undervalued” wines instead of the traditional wines such as Chardonnay. The adventurousness was driven by “Generation X” and created a significant opportunity for wineries to meet this new unconventional demand. As the industry is still currently in its growth stage, the industry attractiveness is high. Wine is a relatively high margin product, and there is increasing demand domestically and internationally. Because of…

    • 1373 Words
    • 5 Pages
    Good Essays
  • Good Essays

    With the slow growth in domestic wine sales, accompanied by an oversupply of wine grapes export markets have become a key driver in sales growth. Watershed has focused its marketing efforts on Asia and in particular China. The high Australian dollar has impeded export growth, however exports remain the primary source of growth for premium wine sales.…

    • 1729 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    More Vino Ltd.

    • 1313 Words
    • 6 Pages

    Marketing Analysis: More Vino Ltd. is a wine retailer located in Trinidad and Tobago and is the newest local hot spot for food, drink, and entertainment. The Stone brothers, Christian and David, started More Vino Ltd. with the help of an investor and his partner, Arthur Greenway. Trinidad and Tobago is a hub for tourists to vacation all year round. The driving growth is mainly dependent on the tourism. With traditions that have lasted over 150 years, the island is a popular vacation spot for both tourists and natives alike. There is a cyclical demand for this product due to the face that it follows the market trend. The islands have seen heightened growth in tourism over the past decade and are known especially for their homemade rums and beers. Over the years, the wine market has grown to a worth of TT$48 million with growth anticipated for five years. This is where the Stone brothers saw an opportunity for business. More Vino Ltd. has been thriving due to their in house consumption as its main driving force for sales, but they also have a wholesale division that has been bringing in good business as well. Because of the demographics in the area, the brothers believe their growth in sales will increase even more with excellent service and unique entertainment that will drive out their competitors. With this expansion, More Vino Ltd. will see an increase in sales due to the fact that they offer a different atmosphere, one that is more focused on their target sales group, than their competition. Because majority of their sales is being driven by in house sales, focusing on championing that division will result in favorable outcomes. But with this expansion, the brothers foresee a 10 per cent to 15 percent increase in cost. They also plan on increasing their prices to match their competitors. Christian has…

    • 1313 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    More Vino Ltd

    • 1069 Words
    • 5 Pages

    More Vino LTD. was founded in 2005 intending to become the leading local wine distributor by bringing the best of the wine world to enthusiasts throughout the nation. They offer a vast selection of wines which come from eleven different countries including those that are under-represented in the local market. These countries include: Argentina, Australia, Chile, France, Germany, Italy, New Zealand, Portugal, Spain, South Africa and U.S.A. More Vino’s original entry into market was the establishment of a dedicated liquor store to serve both retail and wholesale customers with exclusive brands and the widest variety of wines available in the Republic of Trinidad and Tobago. The location of the company is in Trinidad, the larger and more populous of the country with a population of 1.3 million. In 2006, More Vino Distributors was launched adding a new concept into the local distribution and supply of alcoholic beverages. Its widest range of wines, spirits, beers, cigars are all at competitive pricing and door step delivery. Plus, its unique advanced service and its growing in popularity as an after-work destination for young professionals make its sales growth rapidly by 100.7% from 2006 to 2007. Thus, the company is willing to expand total seating capacity to 250 and to offer wine-tasting events, special promotions and a More Vino wine club to attract and retain a regular clientele in future. Even though the company has net loss through 2006 ($2,015,034) and 2007 ($987,122), but the net loss is reduced largely by the amount $1,027,912 in 2007. Meanwhile, the COGS decreased from 77.2% of sales (2006) to 65.1% of sales (2007). Therefore, it signals that More Vino is starting making a profit and will be successful in a long run.…

    • 1069 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Miss

    • 2737 Words
    • 11 Pages

    1.1 Outline how risks to health safety and security can be minimised in an organisation or service.…

    • 2737 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    More Vino

    • 949 Words
    • 4 Pages

    More Vino LTD operates in the alcohol industry. The products are essentially alcohol derivatives especially wine. In addition to wine, they sell hors d’oeuvres and appetizers in the bar and the restaurant. More Vino is located in Port of Spain, Trinidad. Trinidad is one of the islands of Trinidad and Tobago, and is located at the southern-most end of the Caribbean. Port of Spain is the capital city of Trinidad but also the place where all the business activities take place. The city is experiencing a boom in the tourism industry. With the variety of their customers, the Stone brothers, owners of More Vino LTD price their products fairly. More Vino promotes its products by offering wine-tasting special events and special promotion. They are also willing to attract their regular clientele by opening a More Vino wine club. More Vino LTD has a competitive advantage over its competitors because it is specialized in imported wine and wine products of exclusive brands. The evolution of sales growth is strong with more than 100 percent from 2006 to 2007 coming mainly from the on-site consumption. This increase in sales shows that the company’s marketing efforts have been successful. The demand for the products is cyclical because the sales growth increases with the market growth of the industry. The purchase of inventory is seasonal with a peak in the months of May and November.…

    • 949 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Brl Hardy Case Study

    • 429 Words
    • 2 Pages

    The wine industry is a very competitive industry that has yet to see emerge a true global company with a global brand. During the 1980s and 1990s changes in the global wine industry had a major impact on these emerging Australian companies. A rationalization and consolidation among wine wholesalers and retailers was increasing the power of historically fragmented distribution channels. These developments were occurring in an environment of rapidly growing demand from new consumers in nontraditional markets.…

    • 429 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    The global wine industry is estimated to be in size of $130 billion to $180 billion in retail sales which is attributed in three types of wine: Table wine (alcohol level 14%) and sparkling where Table wine accounted for the major share of the market. The table wine market is further divided into five principal segments: jug or commodity, popular premium ($3-7 per bottle), super premium ($7 -14 per bottle), ultra and luxury. The consumptions of premium wine kept growing in US and other non-European wine-producing nations, i.e. UK. However, most of the continental European countries continue to keep high demand on inexpensive table wine. US paid $7.2 per bottle on average, which is higher than Western European consumers ($4.8 per bottle.).…

    • 442 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Poistioning Strategy

    • 2121 Words
    • 9 Pages

    J. Zhuo, L.Lee, X. Hu , (2005) Do Chinese consumers buy imported wine-the effect of country of origin…

    • 2121 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Global Wine Wars

    • 1189 Words
    • 5 Pages

    1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable?…

    • 1189 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Virtual Vineyards started in January 1995 and within 10 months was averaging 1500 visitors a day and enjoying a revenue growth of 20% per month.…

    • 1626 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    Landon, S. and Smith C.E., The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine’, Journal of Consumer Policy, 20, 1997…

    • 2738 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Chateau Margaux

    • 1421 Words
    • 6 Pages

    Increasing wine consumption in several New World countries (USA, Brasil, Australia, Canada) as well as in Russia, China, Japan => potential target markets (importers)…

    • 1421 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Pestil Ntuc Fairprice

    • 1226 Words
    • 5 Pages

    Singapore imports most food products and other merchandise from its regional neighbours and from many countries worldwide. Although the food retailing sector is not as developed as Australia or Japan, it enjoys minimal bureaucracy, limited corruption, conductive regulatory environment and a highly educated work force. In addition, Singapore offers advanced physical infra-structure and the small geographical size offers relative ease in distribution to reach the end-consumer market. This is evidenced in NTUC FairPrice capitalising on this strength with 252 outlets (as on end 2011) in multi retail format strewn in HDB heartland, offices, petrol kiosks and even prime districts to reach consumers of all income level groups with different needs.…

    • 1226 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Consumer’s growing interest in wine products is very beneficial for vineyards and wineries like Golan Heights. The Chinese consumers are not brand conscious or loyal, which works to the advantage of new wine sellers planning to enter Chinese market. Relationship building is at the core of Chinese culture which shows that Chinese distributors and their connections is vital to the success of any company planning to enter China. Regional health scare has a strong impact on sentiments of consumers regarding food and drink safety and these concerns are vital for companies like Golan Heights to address. China has a money-saving culture, which affects the demand of non-essential goods like…

    • 1271 Words
    • 6 Pages
    Better Essays