Miss

Student Internship Programme
Written Report

NAME: CHERIE YU TIAN NING
MATRIX NUMBER: 1004454C
CLASS: 3R03
LIASON OFFICER: MISS NANCY TAN

CONTENT PAGE:

1. INTRODUCTION

1.1. Purpose 3
1.2. Background 3
1.3. Method of Investigation 3
1.4. Scope 3

2. FINDINGS

2.1. Retail Management 4
2.1.1 Retail Format 4
2.1.2 Targeting 4
2.1.3 Competitors 5
2.1.4 Evaluation Of Elements 6-7
2.2. Environment Management 8
2.3. IT Support 9

3. REFLECTIONS & SELF APPRAISAL

3.1. Evaluation Of Performance 9-10
3.2. Quality Of Service 10-11
3.3. Areas Of Improvement 11
3.4 Relevance Of Work 12

4. CONCLUSION 12-13

5. RECOMMENDATIONS 13-15

1. INTRODUCTION
1.1 Purpose
The general purpose of this report is detailed information on what I have learned and experienced throughout the 12 weeks of attachment with Ip Case Int’l Pte Ltd. It will consist of what I have observed about and provide recommendations for the company.

1.2 Background
Since 1999, M6 Mobile Trading and Services Pte Ltd started out in focusing mobile accessories. Later in 2011, they decided to rename their branding to “Ip Case” for better recognition and therefore registered itself as “Ip Case Int’l Pte Ltd”

Ip Case strives in bringing in a wider range of