Miss
Introduction
Ministers introduced plain packaging for cigarettes along the Australian model with legislation, after becoming convinced that the branding is a key factor in why young people start to smoke. In considering the Australian law on mandatory packaging for cigarettes, which states brand colours and logos, must be removed from the packaging boxes of cigarettes. As the research and development team for Phillip Morris International research will be conducted entailing the positive as well as negative impacts of this plain packaging legislation, passed on the 1st of December 2012. Analysis and interpretation will be presented based on the impacts on consumers, manufacturers, retailers, as well the community and society as a result of this new law.
Psychological factors, including motivation, perception, learning, personality as well as attitudes, will be discussed including the marketing mix concept showing the individual impacts as well as the whole supply chain cycle.
Body
Plain packaging is the simple concept of replacing brand logos and colours with a generic olive green covering with vivid pictures of diseased body parts and images of children and babies made ill by their parents ' smoking. [smokefreepartnership]
Besides the different health warnings and images the only difference between the packs, are their brand names, and these names are printed in identical small font. It is the world 's most strict regime for the packaging of tobacco.
This type of packaging brings about no marketing advantages but rather disadvantages to
The law has however been passed in accordance with the views seen via the World Health Organisation’s Framework for Tobacco control and is the 1st country that has passed the law on plain packaging. These views speak of the measures countries are taking in order to limit and reduce tobacco usage.
These impacts can be seen through consumer behavioural aspects as well as through their purchasing behaviours as marketing
Ministers introduced plain packaging for cigarettes along the Australian model with legislation, after becoming convinced that the branding is a key factor in why young people start to smoke. In considering the Australian law on mandatory packaging for cigarettes, which states brand colours and logos, must be removed from the packaging boxes of cigarettes. As the research and development team for Phillip Morris International research will be conducted entailing the positive as well as negative impacts of this plain packaging legislation, passed on the 1st of December 2012. Analysis and interpretation will be presented based on the impacts on consumers, manufacturers, retailers, as well the community and society as a result of this new law.
Psychological factors, including motivation, perception, learning, personality as well as attitudes, will be discussed including the marketing mix concept showing the individual impacts as well as the whole supply chain cycle.
Body
Plain packaging is the simple concept of replacing brand logos and colours with a generic olive green covering with vivid pictures of diseased body parts and images of children and babies made ill by their parents ' smoking. [smokefreepartnership]
Besides the different health warnings and images the only difference between the packs, are their brand names, and these names are printed in identical small font. It is the world 's most strict regime for the packaging of tobacco.
This type of packaging brings about no marketing advantages but rather disadvantages to
The law has however been passed in accordance with the views seen via the World Health Organisation’s Framework for Tobacco control and is the 1st country that has passed the law on plain packaging. These views speak of the measures countries are taking in order to limit and reduce tobacco usage.
These impacts can be seen through consumer behavioural aspects as well as through their purchasing behaviours as marketing
References: Aljazeera (2012) Australia court backs new tobacco laws [online], available: http://m.aljazeera.com/index/news [9 April 2013] Ashaust (2012) [online], available; http://www.ashaust .org.au/lv3/lv3resources_tobacco_legislation.htm. Donovan, R.J., Jancey, J & Jones, S. (2002) Tobacco point of sale advertising increases positive brand user imagery, [online], available: http://m.tobaccocontrol.bmj.content/11/3/191.full Fischer, E. (2012) Plain cigarette packaging laws- how is the industry preparing? [online], available: http://packaging –gateway.com/features/features111252. [15 August 2012] Schiffman, L.G., Kanuk, L.L. &Wisenblit, J. (2010) Consumer Behavior, Global Edition, Tenth Edition Smokefreepartnership (2012) Should cigarettes be sold in plain packaging [online], available: http://www.smokefreepartnership.eu/IMG/pdf/ECL_andSFP_The _case_for_stamdardised_packaging.pdf. Wakefield, M.A., Germain, D. & Durkin, S.J. (2008) How does increasingly plainer cigarette packaging influence adult smokers’ perception about brand imagery? An experimental study. [online], available: http://www.ncbi.nlm.nhi.gov/pmc/articles/PMC2590906. [30 September 2008] Wardell, J. (2012) Australia 's tobacco marketing laws give retailers a headache [online] available: http://mobile.reuters.com/article/idUSBRE8AT08N20121130?irpc=932 [9 April 2013] Yukhananov, A (2011) Cigarette Makers, FDA Clash Over New Graphic Ads[online], available: http://m.mnn.com/health/fitness-well-being/stories/cigarette-makers-fda-clash-over-new-graphic-ads [9 April 2013] Poll finds majority back plain cigarette packaging [online] available: http://www.abc.net.au/news/2011-05-29/poll-finds-majority-back-plain-cigarette-packaging/2735530 [29 May 2011]