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Events Report

Contents
1.0 - Introduction

2.0 – Anatomy of Events
2.1 – Budget Development
2.2 – Marketing Strategies
2.3 – Accommodating the Audience
2.4 – Risk Assessment & Safe Operations
2.5 – Ancillary Programmes

3.0 – Reflection on group

4.0 – Conclusion

5.0 – Reference List

2.0 – Anatomy of Events
The anatomy of an event is based on Silver’s ‘6 As’ which are Anticipation, Arrival, Atmosphere, Appetite, Activity and Amenities. “From the moment the decision is made to attend an event, the journey begins.” (Silvers 2004). Anticipation is the build up to an event and the excitement when looking forward to an event. Arrival depends on the responsibilities of the professional event coordinator but should consider Travel and Transportation, Meeting and Greeting, Navigation and Directional signs, Welcoming Entrances and The Departure. The Atmosphere is the event site itself and everything from theme décor to the temperature, smell and ambiance of the event and the whole event site. Appetite relates to the food and beverages on offer at the event. Activity focuses on what you do at an event. There is always a reason why you are at an event whether it is to listen to music, to eat, to dance, to launch new business products etc. Amenities are essentially the memories someone had of an event. This can be souvenirs that somebody bought at an event like a t-shirt or a photograph that they got taken at an event. Amenities are important so that a guest doesn’t forget your event and can spread the word around about how great a time they had. This relates to our event as we need to consider all 6 of these points to run a successful event which will never be forgotten by our guests. These ‘6 As’ are crucial for us and we have thought about these right from the beginning of the planning stages of ‘Walk Tall, Think Pink’.
A great example of an event using all areas of the events anatomy is

References: Edinburgh Council. 2012. Getting Started With Health and Safety. [Online] Available at http://www.edinburgh.gov.uk/info/153/health_and_safety_at_work/1105/getting_started_with_health_and_safety/2 [Accessed December 12 2012] Gelder, G & Robinson, R. 2009. A Critical Comparative Study of Visitor Motivations for Attending Music Festivals: A Case Study of Glastonbury and V Festival. Event Management. [online] (13) Available at http://www.ingentaconnect.com/content/cog/em/2009/00000013/00000003/art00004 [Accessed December 12 2012] Hoyle, L. 2002. Event Marketing. [Online Book] Canada: John Wiley & Sons. Available at http://books.google.co.uk/books?hl=en&lr=&id=Lx7rETA-tEEC&oi=fnd&pg=PR5&dq=why+budget+for+your+event&ots=ri7BB0krr4&sig=AuIzRytRBfxu2ft_Gg4DoHZz2fs#v=onepage&q=why%20budget%20for%20your%20event&f=false [Accessed December 12 2012] Melbourne Fringe. 2009. Hazard and Risk Assessment. [Online] Available at http://www.melbournefringe.com.au/assets/risk-assesment-template-09.doc [Accessed December 12 2012] Mobile Reference. 2007. Encyclopedia of Observances, Holidays and Celebrations. [Online Book] Available at http://books.google.co.uk/books?id=5VhTa1Eiq7oC&pg=PT1330&dq=Mardi+Gras+budget+2006&hl=en&sa=X&ei=a-3JULf6Bsia0QW4sYGwBQ&ved=0CDUQ6AEwAA [Accessed December 12 2012] Preston, C. 2012. Event Marketing. [Online Book] New Jersey: Chris Preston and Leonard H. Hoyle Jn. Available at http://books.google.co.uk/books?id=QSc0a3UJM6AC&printsec=frontcover&vq=internet [Accessed December 12 2012] Robinson, P, Wale, D & Dickson, G. 2011. Events Management. [Online Book] Oxfordshire: CABI Head Office. Available at http://books.google.co.uk/books?id=V1rI1Cn8QkYC&pg=PA81&dq=Events+venue+accessibility&hl=en&sa=X&ei=idPJUOLVLK3Y0QWJ9IAo&ved=0CEYQ6wEwAw#v=onepage&q=Events%20venue%20accessibility&f=false [Accessed 12 December 2012] SILVERS Tomorrowland Channel. 2011. Tomrrowland 2011 |Official After Movie. [Performance viewed online December 12 2012] Available at http://www.youtube.com/watch?v=M7CdTAiaLes [Accessed December 12 2012]