Vision- strive to be the Myanmar’s leader in travel adventure and discovery for Travelers providing impactful and intercultural experience
Locally built in Yangon by two professional who own the shipyard Sailing every day to allow you to see a whole range of Myanmar sights Extraordinary service onboard and on shore Meals cooked by our professional onboard chefs Luxurious, spacious suites all with balconies Insurance (example: healthy insurance, life insurance) Plunge pool while sailing Safely Our objective- • To Get 67% of market share in the end of 2020 • To be the leader in Myanmar • To be the successful organization among the other river cruises
6. Strength of our river cruise Customer awareness Offer extra special services (party or weddings on the ships) specially trained Captains and crews Insurance for our customers extraordinary service onboard and on shore Excellent tourist guides Meals cooked by our professional onboard chefs
7. Weakness of our river cruise Not enough Jetties for our cruise Weak public relation Need more skillful employees Rainy Season (example; depopulate) Internet service
8. Opportunities of our river cruise Government aids Customer awareness from foreign Latest technology from foreign Investment or corporation with foreign company Market new areas in Myanmar
9. Threat of our river cruise Uncontrollable Weather conditions (water course or current, sand flat] Government policy FDI (foreign Direct Investment)
10. Analysis of the business using comparative measures of performance The following competitors are working in Ayeyarwady River, Chindwin River and Yangon River. Aung Su Paing group
12. Positioning map SANCTARY Retire High Quality High Price Low