Case Study and Analysis
Forecasting and Operations Management
Saint Mary’s College of California
Executive MBA Program
Jessica Marie – www.jessicamariemba.com
Kristen’s Cookie Company
Agenda
Introduction and Preliminary Modeling
Key Questions and Problems for Further Thought
Recommendations for Improvement
Q & A Session and Discussion
Kristen’s Cookie Company
Introduction
Kristen’s Cookie Company Mission Statement:
Born from a hunger to feed the student body and the craving brain…
This presentation will evaluate the preliminary design for the
Company’s production process to make policy and pricing decisions, equipment needed, how many orders can be accepted, and whether the business can be profitable.
Kristen’s Cookie Company
The Service Triangle
The
Service
Strategy
The
Customer
The
Systems
The
People
Kristen’s Cookie Company
Process Flow Chart
Order and
Reply
(Roommate)
0 minutes
Cooling
5 minutes
Hold
Wash and
Mix
(kristen)
6 minutes
Baking
(Oven)
9 minutes
Pack/Colle ct Money
3 minutes
Spooning
2 minutes
Heat Oven
1 minutes
Kristen’s Cookie Company
Key Question 1:
How long will it take to fulfill a rush order?
Activity
Resource
Cycle Time Start Time
Finish Time
Order Entry
0 minutes
00:00
00:00
Wash/Mix
Kristen
6 minutes
00:00
06:00
Spooning
Kristen
2 minutes
06:00
08:00
Heat Oven
Roommate
1 minute
08:00
09:00
Oven
9 minutes
09:00
18:00
0 minutes
18:00
18:00
Tray
5 minutes
18:00
23:00
Roommate
3 minutes
23:00
26:00
Bake
Remove Cookies Roommate
Cool
Pack/Collect $$
Kristen’s Cookie Company
Key Question 2
How many orders can you fill in a night, assuming you are open four hours each night?
Task
Order Entry 1
Wash and Mix 1
Spooning
Start Oven 1
Baking Time 1
Remove from Oven 1
Cooling Time 1
Pack and